SHOW NOTES
Sheeba Philip has built a career around building and transforming global, iconic brands. She was recently the Vice President of Marketing Strategy & Communications for one of America’s most well-known retailers, JCPenney. She was a critical member of the turnaround team and was responsible for brand strategy and building relevance and deeper engagement with customers. Her responsibilities include oversight of all media buying/planning, advertising/communications planning, PR, digital/social media & cause marketing. Sheeba and her team recently led the launch of JC Penney’s new brand platform & campaign – Get your Penney’s Worth.
Sheeba has also spent ten years in brand management at both Mondelēz International and Kraft Foods across global snacking, beverage, and dessert categories. She assumed the role of Global Marketing Director for the World’s #1 Cookie, Oreo, a $2 billion+ brand present in over 100 countries. She was responsible for global expansion strategies, advertising campaigns, and marketing/product innovation. During her tenure, she also led and managed multi-million dollar, iconic brands such as Ritz and Jell-O.
Prior to joining JCPenney, Sheeba also served as VP of Marketing & Communications for International Justice Mission (IJM), the largest anti-slavery/anti-trafficking organization in the world. She spearheaded the launch of the book, The Locust Effect, written by Gary Haugen, Founder & CEO of IJM. The Book was named a Washington Post Best Seller and featured at the World Economic Forum.
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TO FIND SHEEBA ON LINKEDIN, CLICK HERE.
SHOW NOTES
With 19 years of Outdoor Advertising experience, Betsy has planned, managed and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide.
Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complimenting a robust integrated media plan. EMC Outdoor works seamlessly with an agency or within a media department to deliver pitch-perfect programs and outstanding results each and every time. Complete client satisfaction is their ultimate goal.
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Sarah Brown is a growth catalyst for B2B tech companies. She co-hosts Helping Sells Radio podcast, a technology podcast focused on helping customers discover, adopt and thrive using your software, and is the Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation, and support.
At ServiceRocket, Sarah drives customer acquisition and foster customer growth throughout the lifecycle through digital channels. She oversees customer marketing, social media, public relations, communications and recruitment marketing for the company. She is on the partnership team for Workplace by Facebook, contributing to ServiceRocket's partner strategy and content and enabling companies to implement, adopt and get the most out of Workplace. Sarah launched and currently co-hosts ServiceRocket's Helping Sells Radio podcast, which made the iTunes "New and Notable” and "What’s Hot” lists in the Technology category in 2016.
In 2014, Sarah founded Flatirons Tech, a diversity- and inclusion-focused tech meetup based in Boulder, CO. Flatirons Tech works with local startups and organizations to put on events that promote inclusion in tech throughout the Front Range and beyond. Sarah currently sits on the National Center For Women & Information Technology (NCWIT) Affinity Group Alliance (AGA) representing Flatirons Tech.
In 2015, Sarah created and executed the marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired that same year. In 2016, she received ServiceRocket's "Share The Knowledge" Award. In 2016, she was also named to Amity's "Customer Success A-List" and included in Search Engine Journal's list of 100 Amazing Women Marketers to Follow on Twitter. In May 2015, May 2016 and again in April 2017, Sarah received the Top 100 Customer Success Influencer award from MindTouch. In July 2017, she was named a Top 75 SaaS Influencer by Tenfold.
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SHOW NOTES
Kelly Conroy, the Director of Marketing for Kneaders Bakery and Cafe, is a seasoned marketing industry professional with experience managing the advertising campaigns of both large and small clients in a variety of industries. Prior to joining Kneaders, Conroy worked as an Associate Director at Salt Lake City advertising agency, The Summit Group, where his professional focus turned to the food industry including Subway Restaurants.
Conroy supervised the advertising strategy for 4,800 locations within 41 markets throughout the United States. As Director of Marketing for Kneaders, Conroy manages all marketing and promotional campaigns at the local and national level for the brand’s 57 locations throughout seven states. His focus on clean, quality images, accompanied by his genuine approach to branding, has contributed to the 100% growth in total sales the brand has experienced over the past three years.
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Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of three bestselling books, The Small Business Owners Handbook to Search Engine Optimization, Increase Online
Sales Through Viral Social Networking, and Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans.
• How a podcast becomes the Trojan Horse of selling
• The importance of content in thought leadership
• How a podcast can create 30-40 pieces of content
• Why you need to check the vitals of your business
• How to create engagement with your internal team using podcasting
TO FIND STEPHEN'S BOOKS, CLICK BELOW.
Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging.
Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies.
Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces.
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Susan Baier has been a marketing strategist for 30 years, and now help organizations figure out their ideal audiences. She supports marketing agencies with custom attitudinal segmentation research and helps small business owners learn how to think about their audiences in a way that helps them develop their positioning, content, messaging and marketing strategies.
Jesse Freitas creates leads through a variety of channels and content. He is into all things marketing with a focus on Digital Marketing driving e-commerce growth. He is constantly adapting to new technologies, updates, and channels day to day. Jesse is a content creator, whether it be blog writing, social media, video direction, building landing pages or SnapChat story building. He loves brand management and takes pride in the StickerGiant personality he helps manage and control. He also manages and oversees all Paid Search and Digital Advertising.
Jesse created #NationalStickerDay, which is on January 13th annually, and came up with the whacky idea of Saul the #LargestStickerBall who is now a Guinness World Record. This Public Relations campaign brought a lot of notoriety to StickerGiant including mentions in ABC News across 14 major US Cities, an appearance on 9NEWS KUSA in studio, a joke on Late Night with Seth Myers and the pending launch of the record in the Guinness World Records Book this Fall 2018. It was a crazy idea... that worked.
Rick has been in executive leadership roles specifically in the areas of new business development, business-to-business and business-to-consumer advertising, non-profit fundraising and ministry marketing, both as a client and as an agency representative.
In marketing and new business development, Rick has designed successful marketing plans, implemented financially accountable marketing processes, developed dynamic sales teams and focused business development efforts toward advantageous and profitable prospects.
Rick has a passion for career ministry, coaching and supporting those in job transition.
Rick has been integral in strategic planning initiatives and the launch of 5 key programs for non-profit organization within a 6-month period exceeding the fundraising goals of $2 million through donor acquisitions and affinity sponsorship agreements.
As a seasoned executive building new business initiatives, Rick developed a strategic marketing plan and media partnership alliance, increasing profitability by 25% of $75 million for a leading non-profit organization.
Through an aggressive new business and targeted sales initiative, Rick was successful in contract negotiations and agreements with 7 of the top 10 targeted prospective clients leading to $5 million in revenue over a 6-month time frame.
Matthew is the Director of Communications for WhiteWave Foods, a leading consumer packaged food,
and beverage company that manufactures, markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products, and organic produce.
As the Director of Communications, Matthew oversees and is directly responsible for the company’s communications programs around crisis and issues management, financial communications, M&A/integration, employee & executive communications and corporate marketing and thought leadership.
Prior to joining WhiteWave, Matthew was the General Manager of Olson PR, an award-winning marketing, and communications agency based out of Chicago, IL. At Olson, Matthew was General Manager of the company’s Western Division which included offices in San Francisco and Denver, and he managed communications campaigns for a wide variety of national and international Fortune 500 companies including SABMiller, AB InBev, Heineken, Carlsberg, Belize Tourism Board, Fitbit, Wrigley, and a variety of others.
One of Matthew’s longest serving clients at Olson was a coalition of the world’s four largest global brewers and brewing industry associations that he helped collaborate on issues of shared importance including excise tax, commercial freedom, reputation and global stakeholder engagement. He also ran the company’s crisis and issues management practice including managing all crisis and issues for the Belize Tourism Board and Fitbit, and he created and executed holistic consumer and business-to-business marketing communications strategies for a wide variety of Olson clients including TiVo, Wrigley, and Cool Planet.
Before joining Olson, Matthew worked at Weber Shandwick Worldwide where he led the issues and crisis management programs for the U.S. Dairy Industry and the U.S. Pork Industry and counseled a variety of major global companies through both large and small-scale crises, including Mars Incorporated, SC Johnson and Son, and Kraft Foods.
Earlier in his career, Matthew spent five years working at various levels of state and federal government including the Wisconsin State Governor, The U.S. Department of Education, Congressman Jim Sensenbrenner and the White House. He graduated from George Washington University with B.S. in Political Science.