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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Aug 11, 2020

“The starting place is about attention; how you are going to get into somebody’s mind and get into a position that they remember you.”

As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organization, is the founding editor and production director of the quarterly publication, Cognitive Times, and founding producer of the company's annual global tech conference, Time Machine. John is in what he calls, “a constant state of learning,” and is a thoughtful leader driving his team to be analytical, creative, collaborative, and in a state of perpetual improvement.

Listen & Learn:

  • How a great story can transform your audience.
  • The importance of gleaning anecdotal data from customers.
  • How product evolution is a big indicator that you’re ready for the next stage.
  • How to set benchmarks throughout the many stages of business startup.
  • How to make a mid-stage shift in strategy.
  • What you need to know about AI, IOT, cybersecurity, and collecting data.

TO LEARN MORE ABOUT COGNITE, CLICK HERE.

TO FIND JOHN KING ON LINKEDIN, CLICK HERE.

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