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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Jun 2, 2020

“It’s surprising what a machine can do just as well if not better than us.”

Neil Sahota is an IBM Master Inventor, United Nations A.I. subject matter expert, professor at UC Irvine, and globally recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and author of the book, Own the A.I. Revolution, a best-seller that provides a future-forward look at A.I. Neil’s work experience spans multiple industries including healthcare, retail, travel and transportation, energy and utilities, automotive, telecommunications, media/communication, and government. Prior to his current role, he was a thought leader, consultant, and practice leader in IBM Global Business Services, where he led the sales and delivery of consulting engagements in business strategy, new product development, revenue optimization, process improvement, and business/system integration.

Listen & Learn:

  • How A.I. can boost profitability and grow your business.
  • Using A.I. to understand buyer behavior.
  • When A.I should be deployed and when it shouldn’t.
  • Using artificial intelligence can transform the customer experience.
  • The key components marketers should be considering when deploying A.I. strategies.
  • What agencies and big brand marketers are doing to integrate customized A.I. programs into their strategies.

Call LORI JONES today at 303-678-7102 to learn more about the tools you need to understand buyer behavior and segmentation and move your customers through the sales funnel.

 
 
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