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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Sep 18, 2019

“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.”

Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and outcome, and about marketing strategies that create an ownership mindset all the way through the sales funnel.

Listen And Learn:

  • The value and authenticity behind negative reviews.
  • How to pick the right review site for your brand.
  • Using the data behind the reviews to drive and get higher-quality conversions.
  • How a mix of positive and negative reviews helps promote the authenticity of a brand.
  • How to use B2B review sites to enhance the buyer’s journey.
  • 70% of B2B buyers do their research online and then reach out to your company when they are ready.

TO LEARN MORE ABOUT, G2, CLICK HERE.

TO FIND ADAM GOYETTE ON LINKEDIN, CLICK HERE.

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