Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2022
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Aug 14, 2019

“The micromanagement of projects is no longer required and is no longer beneficial to anyone.”

Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Australia. She has also created transformational customer engagement initiatives using methodologies such as Design Thinking and Scrum. Renata is driven by a competitive and entrepreneurial spirit to develop and execute strategic B2B and B2C business initiatives that result in ROI and revenue growth, increasing customer acquisition and retention. She is also a published author and speaker specializing in global market development.

Listen And Learn:

  • Transformational customer engagement.
  • How leaders can harness and adapt to change.
  • Why brands will have difficulty adapting if they don’t have the foundation of agile marketing.
  • Agile marketing’s three main areas of focus.
  • The 12 principles to implementing an agile marketing program.
  • The goals of agile marketing.
  • Defining KPIs to measure customer engagement.

TO FIND RENATA LERCH ON LINKEDIN, CLICK HERE.

0 Comments
Adding comments is not available at this time.