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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Episode 85, Disruptive Innovation, with Keith Camhi of Great Play and FitLinxx 0
Sep 20, 2017

SHOW NOTES

For over 25 years, Keith has led tech companies, from basement startups to Fortune 500, to achieve explosive growth by: 
1) Leading disruptive innovation and creating award-winning offerings that delight, captivate, and change the behavior of consumers
2) Developing and implementing integrated product, go-to-market, partnering, and capital strategies that outflank entrenched competition
3) Building, leading, and inspiring high-performance, cross-functional teams to drive both steady growth through operational best practices and step-function growth through innovation.

Listen and Learn:

  • Why you need both, marketing and an amazing product or idea
  • Discover the importance of building a huge toolkit of capabilities
  • Where disruption comes from
  • Why you need to be resolute in your decision but flexible in your approach
  • How calculated risk help you succeed

TO FIND KEITH ON LINKEDIN, CLICK HERE.

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