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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Integrate & Ignite | Marketing Insights to Inspire
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Now displaying: Page 1
Jun 5, 2017

SHOW NOTES 

An award-winning global thought leader with experience in strategy, public policy, turnarounds and crisis management, Michele Wucker founded Gray Rhino & Company in 2015 to help leaders, organizations, and communities to identify and strategize responses to risks that are neglected despite -and all too often because of- their size. The business draws on the concepts introduced in her third book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore.

THE GRAY RHINO was published in 2016 to praise from business, policy, and thought leaders around the world, and has been translated into Hungarian, Korean, Chinese, and Norwegian. Her previous leadership positions include Vice President for Studies at The Chicago Council on Global Affairs; President of the World Policy Institute, which she re-launched in 2007 in a dramatic turnaround; and Latin America Bureau Chief at International Financing Review. She also has taught masters students at Columbia University's School for International and Public Affairs. Michele has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors, and delivered speeches in 15 countries on five continents.

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