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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Aug 22, 2016

For his entire career, Alan has been involved in all aspects of point-of-purchase advertising from design to delivery.

He co-founded Data Display Corporation in 1980. Later he acquired a small neon company as a division and renamed it Neon Glassworks. Data Display was sold in the mid 1980s and Neon Glassworks was renamed Zeon Corporation to better reflect the wide range of products and services offered beyond neon.

Along the way, the company constantly changed to meet market needs and Alan’s own desire to bring the best brand identity products into the market. What started as a single designer turning company logos into neon signs has become a full design staff that utilizes a broad range of technologies including neon, LED, fluorescent, non-illuminated, and products that include signs, display racks, chalk boards and many others. Zeon was also the first company to build Point-of-Purchase displays out of reclaimed Colorado beetle kill pine. Zeon’s materials bag of tricks also includes reclaimed snow fencing, reclaimed cedar fencing and distressed corrugated.

In July, 2008, he bought out his co-founding partner and now he is the sole owner of Zeon. Alan and his creative staff, combined with many other employees, develop unique POP concepts using traditional and non-traditional materials.

Zeon works with companies in a variety of industries including craft brewers, furniture, consumer products, outdoor equipment, action sports, music, automotive and wireless communications.

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