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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Jul 17, 2018

“It’s the connective tissue that separates good organizations from great organizations.”

 

Matthew Clark leads Premier Farnell's global digital marketing and e-commerce team, delivering $700 million in yearly e-commerce sales through more than 40 websites serving the Americas (Newark.com), EMEA (Farnell.com) & APAC (element14.com). Matt has held e-commerce, sales, marketing, and customer service positions at Dell, PCM, Saturn, and EDS. In addition to strong commerce efforts, Premier Farnell also has an industry leading online community of more than 500,000 design engineers and tech hobbyists, and was nominated for Internet Retailer's B2B Player of the Year in 2015 and 2016.

 

Listen And Learn:

  • How e-commerce is still all about serving the customer just as you would off-line.
  • Ways to make your site easy to find, easy to use, and compelling to convert.
  • Trends in voice and natural language processing in organic search.
  • Ways to approach a content strategy from a community and a commerce perspective.
  • How to improve site conversion rates and traffic.
  • How transactions build brands.

TO FIND MATTHEW CLARK ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT  PREMIER FARNELL, CLICK HERE.

 

 

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