Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 17
Jul 17, 2017

SHOW NOTES

Prior to joining the Economic Council Jessica Erickson was the Senior Industry Development Manager for the Colorado Office of Economic Development and International Trade focusing on retention, expansion, and recruitment of businesses specializing in Advanced Manufacturing, Infrastructure Engineering, Electronics, Financial Services, and Technology & Information.

Prior to joining OEDIT, Jessica served as the Manager of Business Retention & Expansion and Interim Director of Economic Development for the City of Thornton Office of Economic Development. There she focused on the retention and expansion of the city’s existing primary employer base and spearheaded redevelopment efforts in a 600-acre Urban Renewal Area. Prior to the City of Thornton, Jessica worked in the City & County of Broomfield as the President & CEO of the Broomfield Economic Development Corporation. She has also served on the Board of Directors of the Economic Development Council of Colorado since 2008 and currently serves on the Board of Colorado Lending Source. 

Jessica received a bachelor’s degree in Business Management from the University of Phoenix. She is also a graduate of the Oklahoma University Economic Development Institute and is a Certified Economic Developer (CEcD)

Jul 5, 2017

SHOW NOTES

Sheryl is currently CEO of REBBL super herb beverages and loving every minute of it. She is also an author of Killing It which was launched in Dec. 2016. She is an advisor to the Harvest Summit, an annual gathering of innovators in Sonoma County.

In 2007, Sheryl co-founded Plum, Inc. (formally the Nest Collective) a healthy food company. As CEO from 2007-2011, Sheryl led Plum to become an industry leader and game-changing company with national distribution. After growing to $100MM in revenue in only four years, Plum was successfully sold in May 2013.

Prior to Plum, Inc., Sheryl spent 10 years at Clif Bar & Company, 3 of them as CEO. Sheryl spearheaded the launch of Luna Bar, led the growth of Clif Bar and Company from $100MM to $200MM in revenue, with strong profitability, and drove the company toward operationalizing a deep commitment to sustainability.

Following Plum, Sheryl was the Executive Director of the Center for Entrepreneurial Studies at Stanford University supporting students to design and scale new ventures that have a positive impact on the world.
Sheryl was a faculty member teaching entrepreneurship at Sonoma State University. Sheryl served on numerous several for-profit and non-profit boards of directors/advisors including ThinkThin natural nutritional bars, SugarBowl Bakery, Rip Van Wafels, nutritious snack waffles, Zukes natural pet treats, Think Thin Nutrition Bars, and the American Sustainable Business Council. Zukes and Think Thin both had successful sales.

Jun 21, 2017

Shane Stott is the CEO of Walker Tape Co and the co-founder of Zen Float Co. He is also a Best -Selling Author of the Float Tank Cure and is currently at work on a new book of meditations.

Shane is an inventor and creator at heart and has revolutionized both of his industries. He brings his personal passion into all he does. 

Shane has been featured on ABC, MSN, The New York Times and Yahoo and a Red Carpet experience for E Entertainment, He feels very fortunate in the exposure and positive feedback his companies have received. Shane strives every day to “pay-forward” what his mentors have shared with him, all the while growing and expanding his brand, companies, and future endeavors. 

Jun 12, 2017

SHOW NOTES 

Ari’s story starts in 2006 when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn's barred Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity — in fact, there were times he could only work for sixty minutes a day.

With a blossoming business to run, Ari knew an hour per day was unacceptable. Against the advice of doctors and loved ones, Ari embarked upon an extraordinarily painful journey to cure what medical textbooks consider an incurable disease.

Through excruciating amounts of trial and error, Ari not only regained control of his life but beat this seemingly unbeatable disease — and is now symptom-free.
Less Doing, More Living and Leverage Virtual Assistants are the result of Ari’s amazing journey back to health, happiness, and well-being.

Ari currently lives in New York City, where he spends every ounce of free time with his loving wife, Anna, and four fantastic kids — Benjamin, Lucas, Sébastien, and little Chloe.

Jun 5, 2017

SHOW NOTES 

An award-winning global thought leader with experience in strategy, public policy, turnarounds and crisis management, Michele Wucker founded Gray Rhino & Company in 2015 to help leaders, organizations, and communities to identify and strategize responses to risks that are neglected despite -and all too often because of- their size. The business draws on the concepts introduced in her third book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore.

THE GRAY RHINO was published in 2016 to praise from business, policy, and thought leaders around the world, and has been translated into Hungarian, Korean, Chinese, and Norwegian. Her previous leadership positions include Vice President for Studies at The Chicago Council on Global Affairs; President of the World Policy Institute, which she re-launched in 2007 in a dramatic turnaround; and Latin America Bureau Chief at International Financing Review. She also has taught masters students at Columbia University's School for International and Public Affairs. Michele has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors, and delivered speeches in 15 countries on five continents.

May 31, 2017

SHOW NOTES 

Lori Canova has been the President and Chief Executive Officer of the "I Have a Dream" Foundation of Boulder County since 1997. Under her leadership, the organization has grown from two Dreamer cohorts to 17, serving over 1,000 students and their families in four communities (Boulder, Lafayette, Longmont and Carbon Valley) within two of the largest school districts in Colorado (Boulder Valley and St. Vrain Valley.)

Lori helped start the local Mentors Matter group which focuses on recruitment of mentors, especially mentors of color. She also helped launch a county-wide collaborative school supply drive, Crayons to Calculators and is a co-founder and co-chair of a collective impact initiative called Dream Big focusing on closing the achievement and opportunity gap in Boulder County. Prior to joining "I Have A Dream, Lori was the Program Director for Big Brothers of Metro Denver; a Program Director for the Mental Health Association of Colorado; the Director of SB94 Juvenile Diversion Program for Jefferson Center for Mental Health; and an Adolescent Counselor for Human Services, Inc.

Lori has a Master of Social Work from the University of Denver and completed her undergraduate work in Social Work at Colorado State University. Lori served on the board of directors for Foothills United Way from 2005-2007 and was chair of the board for Volunteers in Prevention from 1993-1995. In 2010, Lori received the Woman of the Year award from the Boulder Professional Women Group. In 2015, Lori received the Partnership Award from Boulder Housing Partners and was awarded the Women Who Light the Community Award from the Boulder Chamber of Commerce.

May 24, 2017

SHOW NOTES 

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of three bestselling business books, The Mirror Test, Running the Gauntlet and Think Big, Act Bigger: The Rewards of Being Relentless. Hayzlett is one of the most compelling figures in business today and a member of the CPAE Speaker Hall of Fame.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host and has appeared as a guest celebrity judge on NBCs Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

 

 

TO LEARN MORE ABOUT C-SUITE NETWORK, CLICK HERE.

TO FIND JEFFREY ON LINKEDIN, CLICK HERE. 

May 22, 2017

SHOW NOTES 

In a sea of boring and outdated business advice, John is changing the conversation on how small business owners approach taxes, profit and the path to growth. As the CEO of Financial Gravity, he’s helped hundreds of entrepreneurs to find legal, moral and ethical ways to lower their tax, raise profit and create wealth. The result? His clients can finally start living their American Dream – a key reason they started their business in the first place.

May 15, 2017

SHOW NOTES 

 

David is an ex-Olympic level athlete turned business multimillionaire. He is a Wall Street Journal and Business Week best- selling author of 9 business and financial books, including co-authoring SCALE with Priceline.com co-founder Jeff Hoffman.

David is the founder and CEO of Maui Mastermind®, one of the world's premier business coaching company which has worked with over 100,000 business owners, helping them grow their companies and get their lives back. Davids clients enjoy an average annual growth rate of 64.2% while at the same time increase their companies Owner Independence by an average of 97.4% per year. Over the past 20 years, David and the other Maui coaches and advisors have personally started and scaled companies with an aggregate value of $63 billion.

His weekly business owner e-letter is read by 100,000 business owners around the world and his syndicated business articles on Inc.com and Huffingtonpost.com garner over 150,000 readers every year. His work has been featured in such prestigious media outlets as the Wall Street Journal, International Business Times, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.

An in-demand keynote speaker, Davids message of how to grow a business by strengthening its core systems, team, and culture has galvanized business audiences around the globe.

He and his wife Heather, and their three young sons live in Jackson Hole, Wyoming.

TO LEARN MORE ABOUT MAUI MASTERMIND, CLICK HERE.

TO FIND DAVID ON LINKEDIN, CLICK HERE. 

May 8, 2017

SHOW NOTES 

John Bryant is the owner of No-Li Brewhouse in Spokane, USA.

He has a twenty-five-year industry track record that began at The Rainer Brewery in Seattle, WA.  John's beer industry positions include National Brand Manager of Henry Weinhard’s, vice president of sales and marketing at Deschutes Brewery, chief operating officer of Odell Brewing, president of Oskar Blues Brewery and owner of No-Li Brewhouse.

John has served on the Association of Brewers Board, Brewers Association of America Board, received the 2011 Colorado Brewers Guild Directors Award, past President of the Inland N.W. Craft Brewers Association and is currently the vice president of the Washington Brewers Guild.

 

May 2, 2017

SHOW NOTES 

Jay Irwin is an adventurous soul who is determined to inspire people through wilderness experiences. During a 23-year rewarding career in the computer software industry, Jay had the opportunity to lead and inspire companies to enhance their productivity and success through innovative software solutions. He created entrepreneurial initiatives within some of the largest software companies in the world.

After a year-long sabbatical, Jay has successfully rounded the corner on combining his love of adventure with his desire to make a positive difference in other people's lives. He teaches audiences, from inner-city youth to executives, how to bring the gifts learned from wilderness experiences into daily life to create powerful and long-lasting change.

Jay is an avalanche survivor, Ironman finisher, avid skier and backpacker, and a foolhardy mountain biker, but his underlying passion is being a dedicated father. Jay is also a board member of cityWILD, a local nonprofit bringing adventure, and leadership to culturally diverse, inner-city youth.

May 1, 2017

SHOW NOTES 

Craig Ballantyne is called The World's Most Disciplined Man by his friends and coaching clients. He's also the author of The Perfect Day Formula: How to Own the Day and Control Your Life, and creator of the world-famous fat-burning workout system, Turbulence Training.

Craig has been a contributor to Men's Health magazine for over 17 years, and he teaches his clients to get more done, make more money, and still get home in time for dinner. Craig discovered his talent for helping stressed-out executives and entrepreneurs achieve extraordinary results in every area of life after overcoming his crippling anxiety attacks in 2006. During his struggles, Craig discovered The 5 Pillars of Success, which you can use to make more money, lose weight, find the love of your life, and overcome any obstacle in your way.

Apr 24, 2017

SHOW NOTES 

Daina Middleton is an executive leadership coach with over three decades as a business leader and CEO. She pioneered digital marketing at Hewlett-Packard, was the global CEO at Performics, the largest performance marketing company in the world, and ran global business marketing at Twitter. Currently, she serves as a director on the boards of Marin Software and Healthwise. A frequent speaker, she also appears in Forbes, Fast Company, The Huffington Post, Adweek, and on CNBC. She lives near Jackson Hole, Wyoming. Her latest book is Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within.

Apr 17, 2017

SHOW NOTES 

Mark's passion is helping entrepreneurs get unstuck so they can pursue their freedom. Depending on the unique situation, Marks talent for introducing just the right combination of perspective and process sparks teams to start moving, move faster, or begin moving in the proper direction - with clarity.

As a teacher, coach, and facilitator, Mark spends most of his time directly engaged with entrepreneurial leadership teams as a Certified EOS Implementer helping them implement EOS in their own companies. He's delivered over 400 full-day EOS workshops with companies from around the U.S.

Mark has been an entrepreneur since the age of 28, after catching the bug during B-school at the University of Chicago. At last count, he's started/bought/sold/shut down 11 different companies. One recent venture, as a Founder and CEO, had a very successful exit yielding a 100x cash return in less than 3 yrs. All this activity has led to some recognition, including being named a Tech Titan finalist as an emerging company CEO, and listed as 40 Under Forty by the Business Journal in both Milwaukee and Dallas.

Mark is a "Freedom Forum" member as an EOS Implementer. He was also awarded Rookie of the Year and Chair Excellence distinctions by Vistage International.

Apr 3, 2017

SHOW NOTES 

 

Craig Cody is a Certified Tax Coach, Certified Public Accountant, Business
Owner and Former New York City Police Officer with 17 years experience
on the Force. In addition to being a Certified Public Accountant for the
past 15 years, he is also a Certified Tax Coach. As a Certified Tax Coach,

As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and strategies to become, as well as remain, certified. With this organization, Craig has co-authored an Amazon best seller book, Secrets of a Tax-Free Life.

 

FOR A FREE COPY OF CRAIG'S BOOK: “ THE 10 BIGGEST TAX MISTAKES THAT COST BUSINESS OWNERS THOUSANDS”, CLICK HERE.

TO LEARN MORE ABOUT CRAIG CODY AND COMPANY, INC., CLICK HERE.

TO FIND CRAIG ON LINKEDIN, CLICK HERE.  

Mar 27, 2017

SHOW NOTES 

Christopher Algea is originally from Memphis, TN where he grew up on a small farm while also engaging in business whenever the chance arose. Christopher started working in restaurants at a young age which led him eventually to a restaurant in Boulder that introduced him to quinoa while working and going to school at CU Boulder. One thing led to another, and with the help of great friends, mentors and family, Keen One Foods was born which currently makes quick cooking organic meals that are primarily quinoa based along with running a wholesale import and manufacturing business for ingredient sourcing and food service needs. Christopher serves on the Board of Naturally Boulder and is chair of Morning Mingles and co-chair of membership. He is honored to be able to give back, however, he can to an organization that has really helped nourish Keen One while also meeting life long friends that are invaluable assets to him personally now as well.

Christopher is an outdoor enthusiast and loves traveling, skiing, hiking, fishing, cycling, riding motorcycles, while cooking and fine dining with friends are still favorites too!

TO LEARN MORE ABOUT KEEN ONE QUINOA, CLICK HERE.

TO FIND CHRIS ON LINKEDIN, CLICK HERE.  

Mar 20, 2017

SHOW NOTES

Rick has been in executive leadership roles specifically in the areas of new business development, business-to-business and business-to-consumer advertising, non-profit fundraising and ministry marketing, both as a client and as an agency representative.

In marketing and new business development, Rick has designed successful marketing plans, implemented financially accountable marketing processes, developed dynamic sales teams and focused business development efforts toward advantageous and profitable prospects.

Rick has a passion for career ministry, coaching and supporting those in job transition.

Rick has been integral in strategic planning initiatives and the launch of 5 key programs for non-profit organization within a 6-month period exceeding the fundraising goals of $2 million through donor acquisitions and affinity sponsorship agreements.

As a seasoned executive building new business initiatives, Rick developed a strategic marketing plan and media partnership alliance, increasing profitability by 25% of $75 million for a leading non-profit organization.

Through an aggressive new business and targeted sales initiative, Rick was successful in contract negotiations and agreements with 7 of the top 10 targeted prospective clients leading to $5 million in revenue over a 6-month time frame.

Mar 13, 2017

SHOW NOTES

Matthew is the Director of Communications for WhiteWave Foods, a leading consumer packaged food,
and beverage company that manufactures, markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products, and organic produce.

As the Director of Communications, Matthew oversees and is directly responsible for the company’s communications programs around crisis and issues management, financial communications, M&A/integration, employee & executive communications and corporate marketing and thought leadership.

Prior to joining WhiteWave, Matthew was the General Manager of Olson PR, an award-winning marketing, and communications agency based out of Chicago, IL. At Olson, Matthew was General Manager of the company’s Western Division which included offices in San Francisco and Denver, and he managed communications campaigns for a wide variety of national and international Fortune 500 companies including SABMiller, AB InBev, Heineken, Carlsberg, Belize Tourism Board, Fitbit, Wrigley, and a variety of others.

One of Matthew’s longest serving clients at Olson was a coalition of the world’s four largest global brewers and brewing industry associations that he helped collaborate on issues of shared importance including excise tax, commercial freedom, reputation and global stakeholder engagement. He also ran the company’s crisis and issues management practice including managing all crisis and issues for the Belize Tourism Board and Fitbit, and he created and executed holistic consumer and business-to-business marketing communications strategies for a wide variety of Olson clients including TiVo, Wrigley, and Cool Planet.

Before joining Olson, Matthew worked at Weber Shandwick Worldwide where he led the issues and crisis management programs for the U.S. Dairy Industry and the U.S. Pork Industry and counseled a variety of major global companies through both large and small-scale crises, including Mars Incorporated, SC Johnson and Son, and Kraft Foods.

Earlier in his career, Matthew spent five years working at various levels of state and federal government including the Wisconsin State Governor, The U.S. Department of Education, Congressman Jim Sensenbrenner and the White House. He graduated from George Washington University with B.S. in Political Science.

Mar 6, 2017

Dave is the boss around TeamSnap, doing everything from running the company to sweeping the floors, and everything in between. Since forming the company he has managed three successful investment rounds, secured strategic partnerships and overseen impressive growth. He continues to focus on both day-to-day and long-term initiatives while managing the company. 

Dave has more than 20 years of experience in technology leadership positions. He was previously CEO of SANRAD, a venture-funded storage networking company, which he joined in 2006. He also helped found LeftHand Networks, a Boulder-based company recently sold to Hewlett-Packard. Prior to that, Dave was with Hewlett-Packard.

Dave began his professional career as a field engineer in North and West Africa with Schlumberger Ltd. He holds a B.S. in Mechanical Engineering from Cornell University and an MBA from Harvard.

An avid skier and wannabe competitive cyclist, Dave lives in Boulder with wife Deb and two children, Mariel and Gabe. He enjoys reading, cooking, and microbreweries.

Feb 27, 2017

SHOW NOTES

Award-winning marketer, agency executive, critically-acclaimed author and columnist, Andrew has helped launch more than four dozen technology companies and hundreds of products and services over the past 25 years. Tech companies of all sizes rely on Andrew to help shape their narratives, re-position their brand and steal share from better-known competitors. A crisp thinker who weaves compelling and impactful stories, Andrew is highly respected for his passion, intellect, foresight and humor.

As the CMO of SharpSpring, Andrew, leads the marketing and business development teams of this fast-growing marketing automation company. His responsibilities include crafting and executing the strategy to grow the company's agency market share (currently #2 to HubSpot), including branding, design, content marketing, lead generation, digital marketing, event marketing, external relations, affiliate marketing, and partner enablement initiatives.

Andrew is the co-author of Richard Nixon: A Psychobiography (Columbia University Press, 1997). He was the ghost author of Driving Business Performance Through Strategic Sourcing, (Vanity Press, 2005), and has authored several hundred articles and thought leadership pieces for various clients and executives. In addition, he has been a contributing editor to various marketing, brand and communications publications, and blogs, including Marketing Talent, Business to Business Magazine, Catalyst Magazine and Small Business Matters. A lively speaker, Andrew has presented at dozens of industry events, including some of the largest trade shows in the technology industry.

He is a magna cum laude graduate in Politics from Princeton University and the recipient of the Annenberg Fellowship at Eton College in England where he taught American Politics and Economics.

TO LEARN MORE ABOUT SHARP SPRING, CLICK HERE.

TO FIND ANDREW ON LINKEDIN, CLICK HERE.

Feb 20, 2017

 

Jim Adams is a founding partner of QRUNCH Foods and serves as the company’s Chief Executive Officer. Before starting QRUNCH Foods, Adams launched Redbud’s Raw Dog Food, a line of premium raw dog food made from naturally raised meats and organic vegetables and fruits.

Adams has spent nearly 20 years in various marketing roles. He was Executive Director of Marketing for Chipotle Mexican Grill for a number of years, where he directed all aspects of the company’s marketing efforts. Adams is also a former member of the fourth estate, working for several years as a broadcast journalist. After college, Adams led tour groups worldwide—a job, he says, that prepared him for everything.

He holds a Bachelor of Arts in English from The University of Kansas (Rock Chalk) and a Master of Arts in Journalism & Public Affairs from American University in Washington, DC.

Feb 8, 2017

 

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado.

Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has grown from $30 million to $75 million annually and earned income from $2 million to $10 million annually.

Lewis currently serves as board chair of the Colorado Cross Disability Coalition and of the Atlantis Community Foundation.

At Arc, Lewis is instrumental in forging relationships with communities of color, including Mi Casa Resource Center, the Latina Chamber of Denver, as well as other community organizations including the Mayor’s Road Home project. He received the Civil Rights Award from NewsEd Corporation for his work with challenged communities in 2008. He is also the recipient of an award as one of Denver’s “unsung heroes” in celebration of Denver’s 150th anniversary in 2009, and Lewis and Arc were named 2010 “Change Maker” for the City of Denver Change Maker program sponsored by Ashoka and the City of Denver.

 

Feb 6, 2017

As director of sales and marketing for retail giant Papa John’s, the position she held for 12 years before moving to Colorado and being named director of marketing for arc Thrift Stores, Maggie Scivicque-Spencer was fantastic at her job. She orchestrated a $40,000 record-breaking pizza sale to the San Diego Naval Shipyard (now featured in the Guinness Book of World Records). She held the position of top U.S. sales person for the company from 2001 to 2004 (out of 3300+ stores), and she received the Franchise Team Player Award three years running. Along the way, Maggie was promoted through three franchises beginning in San Diego, California, and ending here in Colorado and Minnesota, and boosted sales in her territories by 33 percent.

But, after over a decade in the pizza world, Maggie decided to use her skills to help people in need. Maggie was named director of marketing for Arc Thrift Stores in 2012, and since the beginning it has been, to use her words, “a humbling” experience, but one that she says “makes coming to work every day rewarding.”

The mission of Arc Thrift Stores is to assist people with intellectual and developmental disabilities. The organization provides 12 Arc Chapters with funding to improve the lives of people with intellectual and developmental disabilities. As the organization’s director of marketing, Maggie is responsible for promoting awareness of that mission and the Arc brand. In that role, she heads up all marketing communications and advertising for the organization, which includes 24 stores and 15 donation centers.

Maggie has taken a marketing department severely over budget (2012) to being right on target (2015). Her work has also resulted in year-over-year revenue increases up to 5 percent yearly. Arc’s customer count continues to grow with 70,000 Coloradans weekly shopping Arc Thrift Stores.

Maggie prides herself on being a motivated self-starter working to bring fresh and creative ideas to the table to advertise 24 Thrift Stores and 15 donation stations across the Front Range. These innovative approaches include annual sales throughout the year, advertising campaigns, in-store promotions, traditional media strategies, as well as digital and social advertising (Arc’s Facebook fans went from 5,000 to over 30,000 in only three short years under Maggie’s direction)…all the while, keeping to Arc’s mission to make thrift part of main stream shopping at the forefront.

Jan 29, 2017

Rachel Silva is the currently the CEO of her new company MarketTech Enterprises. She has served in various roles in an agency setting, publishing environment, and corporate headquarters. She now brings her years of digital, mobile, localization & branding expertise to help companies transform and thrive in this ever-evolving world of commerce that we live in. She more recently served as the Assistant Vice President of Pep Boys overseeing the online, mobile, offline and in-store customer experience.

Jan 23, 2017
Art is a Certified Master Coach (CMC) granted by the Behavioral Coaching Institute, and an Odyssey Certified Consultant (OCC) granted by the Odyssey Consulting Institute. He is also a recognized leader in the application and interpretation of world-class individual and group assessment tools including a derivative of the Hartman Value Profile. Art has clients all over the United States, Europe, and Australia.
 
Art has an undergraduate degree from Middlebury College, an MBA from Southern New Hampshire University, and in 2016 celebrated 25 years in management consulting.

Art lives in Brunswick with his wife, Lori, of 30 years and their 9-year-old dog, Fenway who is an athletic mix of boxer and German shepherd. Lori and Art enjoy spending time walking Fenway; Arts hobbies include hiking, camping, and photography in the north woods of Maine. The rumor is that what he really likes about it is that there is no electricity, cell towers or internet reception where he likes to go.

1 « Previous 13 14 15 16 17 18 19 Next » 19