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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 14
Aug 1, 2016

Scott Baker is Mill Operations Officer for Icebox Knitting, LLC. Scott manages the daily office duties, procurement of raw materials, sales and logistics. Design Innovation is one of his favorite tasks, but the work flow calendar usually takes him away from the drawing board and puts him behind the keyboard. He began his entrepreneur career at the age of ten in Boulder, Colorado and finished his undergraduate work 1992 with a degree in Urban and Regional Planning with in emphasis in database management and a minor in Mexican-American studies from University of Colorado at Greeley. Using the models of city planning, Scott has applied his skills to running a factory. From the way people park their cars in the lot, placement of recycle bins, to storage of raw materials, the ebb and flow of the factory is optimized by his listening and providing employees the tools they need to succeed.

His love of outdoors and enjoyment of re-purposing objects brought him to Icebox Knitting in 2006. Scott assisted in implementing the Xob Upcycle hats and accessories, which has been well received in the USA and Japan.

It is difficult to find Scott sitting at home. He loves to take his wife and two boys on outdoor adventures, which includes biking, snowboarding, mountain climbing and camping. Scott is committed to his community and has been an active volunteer for Habitat for Humanity since 1998.

Jul 27, 2016

Matt joined Red Idea LLC in 2010 and is a Partner, General Manager, and Food & Beverage Consulting Practice Director.

Matt was named a 2016 40 Under Forty honoree by BizWest Media as one of the top young professionals in Boulder and Broomfield counties. 40 Under Forty honorees are selected as the best and brightest emerging leaders making a difference in their companies, industries and communities.
 
Matt earned his MBA with a focus in Entrepreneurship at the University of Colorado at Boulder, and a B.A. in Economics from Emory University.

Jul 25, 2016

Sam Allen is an Executive Coach based in Boulder, CO. As a Chair with Vistage International, the worlds leading chief executive membership organization, he facilitates peer groups and coaches CEOs and Business Owners to increase their effectiveness and enhance their lives. 

Sam is an experienced CEO. He was International President for The Sports Authority, and managed the creation of a subsidiary in Canada and a joint venture company in Japan, which quickly grew to eighteen stores and $200 million in sales. Before, he was President and CEO of a regional chain of sporting goods stores in Southern California, Sport Chalet. While under his leadership, sales increased from $23 million to $135 million, and he took the Company public. During this time, Sam was a Vistage member for seven years. Before becoming a retail executive, Sam was a business consultant with the accounting firm, Ernst & Whinney, where he received his CPA certification. Education: Master of Business Administration, University of Southern California, and Bachelor of Arts, Pomona College.

Jul 20, 2016

Jacqueline Claudia, CEO and Co-Founder of LoveTheWild, is a lifelong fish nerd who thought she was going to be a marine biologist when she grew up. Instead, after graduating from the Wharton School at the University of Pennsylvania and the Darden  School of the University of Virginia, she spent 15 years working in corporate strategy and innovation before finding her way back to fish. She fell in love with the potential for sustainable aquaculture while working on the Velella Project. She founded LoveTheWild to de-demonize great farmed fish, make it easier for people to cook great fish at home, and is passionately building a company that has a real shot at saving the world.

Christy Brouker came from a background in tech start-ups and food/natural products writing. The next natural step for Christy was, of course, fish. With a love of all things water, serious "get things done" chops, and a drive to have a positive impact on the world, Christy is a natural fit as co-founder of LoveTheWild. Christy wants to make an impact on the world. Looking forward to showing people that frozen fish can be super fresh, sustainable, and most importantly, delicious.

Jul 18, 2016

Kimberly Smith, a former compliance officer developed the highly acclaimed client due diligence and Anti Money Laundering compliance software application, SILO in 2012. This software is the compliance solution many regulated businesses seek. For too long compliance professionals have struggled with AML obligations, frequently using inadequate software or Excel spreadsheets to manage the mountain of client data and due diligence documents, unable to run timely, adequate, informative reports often leave senior management in the dark and at risk of regulatory fines or worse. 

Jul 13, 2016

Leo Bottary is Vice President, Peer Advantage for Vistage Worldwide, where he directs a thought leadership initiative on the power of peer influence for business leaders. Leo recently coauthored the book, The Power of Peers with Leon Shapiro, which was released by the publisher in March, 2016. Since 2008, Leo has also served as an adjunct professor, teaching online and on campus residencies for two of Seton Hall University’s graduate communication and leadership programs. In 2015, he was named adjunct teacher of the year for the College of Communication and the Arts.

Earlier in his career, Leo served in senior leadership positions at Mullen and at Hill & Knowlton (H&K), where he was also Director of Client Service for the US. In the mid 1990s, Leo founded a public relations agency that a leading industry trade publication hailed as a regional powerhouse, new media pioneer, and great place to work. Bottary & Partners Public Relations won national and regional awards and developed a website that was named best PR Agency website in America by Ragan Communications in 1997. He sold the firm in 2000.

Leo has earned a BA from Jacksonville University, an MA in Strategic Communication and Leadership from Seton Hall University and is expected to receive his EdD from Northeastern University with a concentration in Organizational Leadership upon completion of his Leos dissertation topic focuses on learning outcomes for CEOs who participate in peer advisory groups.

Jul 6, 2016

Adam Cookson co-founded TekDry International in 2013 — a company that recovers wet smart devices such as cell phones, tablets, computers, watches, cameras, wearables and other devices from moisture intrusion. As co-founder and CEO, Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading the TekDry’s business team for growth and expansion.

Adam brings over 25 years of successful corporate start-ups and manufacturing experiences including, technology, wind energy, automotive assembly, synthetic rubber and plastics extrusion molding.

Adam is fluent in Spanish and Portuguese and has strong computer skills in multiple operating systems, simulation software, and data analysis tools. He holds an executive MBA from the University of Denver, and a BS in Electrical Engineering from Kettering University, Flint, MI.

Adam enjoys networking with other startup and business professionals, reading, skiing, photography and amateur astronomy near Denver, Colorado where he resides with his wife Mirela and their three children.

Jul 4, 2016

Kirk Dando helped scale and sell a billion-dollar company. As a C-level executive, he walked the lonely road of leadership and worried himself to distraction, but learned a lot. For more than 20 years, he has worked with more than 6,000 executives. These include ten Ernst & Young Entrepreneurs of the Year and several Best CEO winners.

His bestselling book, Predictive Leadership: Avoiding the 12 Most Common Mistakes that Derail Growth-Hungry Companies, shows execs how to predict and prepare for the most common business pitfalls. It helps eradicate their fears and doubts that make it lonely at the top. Kirk has a stunning track record of causing breakthrough growth for companies that face problems stemming from their own success.

As seen on Fox Business and Bloomberg Television, audiences relate to his real-world stories and his high-energy, no-nonsense style as he demonstrates how leaders can predict problems before they show up in the results.

You wont find another leadership expert like Kirk. He combines the raw emotion felt by leaders with the real-world action needed to achieve and sustain success. Forget complicated theories and bogus acronyms; Kirk gets to the heart of the matter to help leaders create real change in the lives of their employees, shareholders and themselves.

Jun 22, 2016

Scott Sutton, President & Founder of Unser Karting and Events has a Bachelor of Arts in Communications from Washington State University. He has a diverse background, working in an array of fields including public relations, advertising, operations, sales, and marketing. He has worked in various industries including high technology, retail, service, and construction. In 2004, Scott started his first company, a high tech security integration firm which he grew into a multi-million-dollar company. Scott later sold to a public entity where he held the President and CEO position for two years. Before Scott started Unser Karting & Events, he was responsible for starting up a security integration division for a large technology company. When Scott isn’t working, you can find him hanging out with his wife and 2 daughters or on his bike on a quiet road or trail in the Colorado Foothills.

Jun 20, 2016

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owners Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more.

What sets Stephen and Predictive ROI apart is its uncommon approach to digital marketing. Stephen founded the company on the principle that predictable results and guaranteed return on investment comes from proven practices. He and his team spent years researching in both the academic world and private sector. What was evident to Stephen that there was a disconnect in the process in how companies drove traffic to their websites. All of this culminated in the development of the Predictive ROI Method, an approach designed to effect real change for companies with $1 million to $30 million a year in revenue. The company’s patent-pending process helps organizations significantly increase website traffic, accelerate lead generation, and increase return on investment online by 200 to 500 percent in 12-months or less – or it’s 100 percent free.

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