Effective Leadership Start by Becoming the Person You Want Everyone Else to be
Jeff Piersall is founder and CEO of SCB Marketing. He has devoted his career to inspiring, motivating, and connecting entrepreneurs, business leaders, and communities through his four business journals, numerous specialty publications, marketing services, and speaking engagements. Jeff co-authored the book, Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change, a motivational guide for success in a continually changing business environment that transcends generations and professions.
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DRIVING TRAFFIC AND LEVERAGING YOUR BRAND ON AMAZON
BIO:
Fahim is founder of the San Francisco-based eShopportunity, an e-commerce growth consulting firm. Prior to starting his own business, he was a category manager at Amazon where he owned and managed a multi-hundred-million-dollar category and one of the largest categories in the U.S. During his tenure, he was able to grow his business >50% despite a flat market. Fahim founded eShopportunity in 2014 to help brands better understand and grow their online business. Fahim has spoken at several leading e-commerce conferences and has been a featured guest on many webinars and podcasts.
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Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world's leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represent the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.
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“Getting people to connect and tell their stories about your brand is the Holy Grail of after-transactional marketing.”
Tony is the driving force and creative genius behind Hammitt, a true American luxury brand based in Los Angeles. A lifelong entrepreneur, Tony established his pattern of success early, through his startups in the construction and finance industries, before moving on to high fashion. Tony’s primary goal at Hammitt is to create a successful American brand built on the European model where design and craftsmanship lead, and product is made to order and crafted for a lifetime. Tony is respected for his business success and remembered for his endless optimism, inspiring positivity, and ever-present smile.
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TO LEARN MORE ABOUT HAMMITT, CLICK HERE.
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Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She’s worked with a variety of clients from eCommerce to subscription services to B2B lead generation.
Caitlin specializes in data-focused digital marketing experimentation to push past “best practices” to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.
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Debbie’s career has been focused on creating discipline around delivering the best possible technology experiences for team members within large corporate environments. She has worked in Marketing, Communications, IT and in Business Units - both internally and on customer accounts. She has led teams who developed companywide assets such as a brand resource center, an internal social network, and a personalized IT self-help portal.
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Ken Schuetz is the CEO and founder of Aligned Influence Consulting and the creator of the Aligned Influence model. Ken is the author of many articles and of a soon-to-be released book which documents the Aligned Influence model and its application in organizations that have boards and executive teams.
Ken utilizes his 25-years of experience as an executive in higher education, multiple years as board leadership, and an academic background in organizational communication to help organizations achieve the effectiveness that they and their communities of interest desire. Ken's work in organizational leadership has extended to many organizations across the United States: profit and nonprofit, faith-based, and secular.
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TO FIND KEN ON LINKEDIN, CLICK HERE.
TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.
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With over 13 years of global digital media experience, Kellie has worked at some of the industry’s top agencies and media organizations including Publicis, Universal McCann, and News Corporation. With her various strategic and client service roles, Kellie brings a wealth of experience ideating, executing and analyzing innovative advertising campaigns.
In her role as the Vice President of Advertising at Unified, she oversees the Strategy, Account Management, and Campaign Management teams that provide best in class Advertising Services for some of the world’s largest brands. Kellie was recently named as one of MarTechExec’s ‘50 Women You Need to Know in Martech.
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With over a decade of experience in digital advertising and marketing, Rick Martira has extensive knowledge in emerging media and creating effective marketing strategies for global brands. Rick joined Unified in 2011, where he currently serves as VP of Marketing and leads all product marketing, content and marketing strategy for the company. Prior to his time at Unified, Rick worked for some of the top advertising agencies including MediaCom, Omnicom and Digitas, where he deployed successful campaigns and strategies for brands such as Delta, Hasbro, Electronic Arts, Ghirardelli and more.
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Kimberly Davis life on the stage has taken many forms, forging a circuitous path that has given her more than 25 years experience in front of groups and audiences of all sizes. Her rich career includes work as a professional actress; designing and leading cross-cultural workshops throughout Japan; Customer Experience Programs in the US, UK, France, Germany, and Hong Kong; and employee engagement/leadership development workshops for a multitude of Fortune 500s throughout the US.
An expert on authentic leadership, Kimberly shares her inspirational message of personal power, responsibility, and impact with organizations across the country and teaches leadership programs worldwide; most notably, her program OnStage Leadership which runs in NYC and Dallas, TX. Clients include GE, Merck, Pepsico, Hills Pet Nutrition, The Federal Reserve Bank of Dallas, TGI Fridays, Southwest Airlines, JCPenney, and many more.
Additionally, Kimberly currently teaches Authentic Influence and Executive Presence for Southern Methodist University's (SMU) Cox School of Business Executive Education Program, and partners with SMU in teaching for the Bush Institutes Women's Initiative Fellowship program (empowering female leaders from the Middle East) and for the National Hispanic Corporate Council.
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TO FIND KIMBERLY ON LINKEDIN, CLICK HERE.
TO LEARN MORE ABOUT ONSTAGE LEADERSHIP, CLICK HERE.
Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.
Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.
In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.
Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.
Over the course of his career, Phil has helped dozens of US start-ups and tech companies raise millions of dollars in strategic venture capital investment and cross-border licensing agreements in the Asia Pacific region; run the global retail and online sales divisions for a best-selling line of consumer software products; and started a software company in Asia, raising over $1M in venture capital funding, growing it to profitability with 25 employees, and then selling it three years later. The latter experience is what got him into SEO and Internet marketing — in short, by following the ROI trail to SEO.
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TO FIND PHIL ON LINKEDIN, CLICK HERE.
TO LEARN MORE ABOUT KANSAS CITY WEBSITE DESIGN SEO AND TO FIND PHIL'S BOOKS, CLICK HERE.
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As President and Chief Executive Officer of Visto, Kerry is responsible for driving strategic direction and business execution across the entire organization. Kerry joined Collective (now Visto) in 2015 and held the roles of both Chief Operating Officer and President before assuming the CEO role in 2017. She is a 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software” as well as a past winner of Brand Innovators “Top 50 Women in Brand Marketing.”
Kerry brings to Visto over 25 years of experience in media, advertising, and consulting. Prior to Visto, she was at E*TRADE Financial overseeing the company’s paid media, agencies, martech, and analytics partners. Prior to that, she was Managing Director for the global media management consulting division at Accenture, leading business development and services for its enterprise media and analytics practice. Earlier in her career, Kerry held senior leadership roles at Reader’s Digest, Time Inc., Hill Holliday and TBWA Chiat Day.
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Min Wang is Vice President of Digital Marketing for Brocade globally, where she leads the teams responsible for the company’s digital and customer experience transformation, marketing operations, online marketing, Web, Search, demand generation and pipeline, marketing technology, data, and analytics.
Min has 20 years of high-tech industry experience spanning software, hardware and cloud services. As a transformative, passionate and result-driven marketing executive, Min has a track record of successfully leading customer experience and digital transformation across global IT and marketing organizations. She is obsessed with data and technology, and use them to grow revenue and improve marketing efficiency. She is also proficient in building and leading highly-motivated multi-disciplinary global teams.
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Jeremiah Smith is the Cofounder and CEO of SimpleTiger, a boutique digital marketing agency that specializes in SEO for entrepreneurs. For 11 years, Jeremiah has helped companies like Segment.com, Shopify, NBC, MTV, E*Trade, LG, and Sports Illustrated see significant gains in their search results, organic traffic, and revenue. During his time growing SimpleTiger, Jeremiah has seen first hand how clients have been unnecessarily burned by other agencies in the past or confused by misleading SEO strategies.
The SEO industry is plagued with a lot of smoke and mirrors, blackhat techniques, and a lack of transparency. Jeremiah’s mission is to open up about what many other SEO marketers and agencies won’t share - the practices and frameworks that actually work. Why share this? Because transparency is much needed in an industry where sharing is typically frowned upon.
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Kae Penner Howel is currently the Creative Director for Green Chef, the first certified-organic meal kit company, Kae has many years of experience leading teams and inspiring great work on global brands. At Green Chef, Kae leads a multi-disciplinary team developing advertising, photography, video, packaging, and content for a wide array of marketing platforms.
Before that, at DanoneWave, Kae led an award-winning in-house creative agency focused on design, storytelling and creative strategy. Kae specializes in creative brand positioning and equity work, helping to bring every brand’s essence to life, establishing a strategic advantage.
Kae’s passion is making smart, beautiful things that people can’t ignore. Before working in the natural foods industry, she worked at creative agencies in both Chicago and Denver. As a strategic leader, Kae inspires others to find their best creativity and bring it to life.
Kae is a published writer, has been an adjunct professor at several colleges, and holds a B.A. in English Literature from Mundelein/Loyola, and an M.A. in English from Northwestern University.
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Annie Eaton is the founder and CEO of Atlanta-based immersive experiences company, Futurus. She leads a team of developers and creatives to produce interactive virtual and augmented reality content. In 2017, Annie was named the Technology Association of Georgia (TAG) Young Professionals’ Technologist of the Year.
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Stephen Perun is the Offering Management Lead for Automotive and Connected Vehicles for Watson IoT. In this, role he provides business consulting and technical expertise in the areas of Connected Vehicle and Enterprise Mobility to launch new solutions for IBM. He coordinates strategy, business development, marketing, sales and development in support of these solutions. Mr. Perun has 26 years experience in software solutions, 17 in wireless and emerging technologies, and 9 in manufacturing. Stephen is the co-author of the new book. My Cognitive autoMOBILE Life: Digital Divorce from a Cognitive Personal Assistant.
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Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is the Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy Founder of Interview Valet, the category king of Podcast Interview Marketing.
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Olga Mizrahi, national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine, and an Airbnb Open Speaker. Her new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future offers boots-on-the-ground methods for success by evolving the readers perspective and process.
Olga is a local Southern California business owner, a blogger for entrepreneurs and freelancers at ChunkofChange.com, and a small business columnist for The Long Beach Post. Her first book is Sell Local, Think Global.
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Craig Hallenberger is a motivational speaker and success coach. His background working on the front line of sales as a financial advisor, his strategic vision being in business development for a small software company, as well as his time with C-level leadership as a corporate trainer, gives him a unique ability to effectively communicate with a wide range of audiences. His message makes audiences think deliberately about their thoughts and the effect they have on their actions and ultimately their results.
Craig does far more than just expose the problems — he gives his audiences a step-by-step program to fix the problems he exposes. Craig shares a routine to create permanent change in a person that ripples through the entire organization and customer base. His routine is easy to understand and implement on an individual basis or throughout an organization. He uses real-world examples and unique demonstrations to make his point.
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Kim Tracy owns and operates The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. She has helped hundreds of seasoned professionals move forward in their careers. Listen to this episode to gain insight on taking a second look at your internal processes.
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Danita Bye is the founder of Sales Growth Specialists and author of MILLENNIALS MATTER: Proven Strategies for Building Your Next-Gen Leader. She is a leadership and sales development expert with successes that range from sales leader at Xerox Corporation to private equity ownership roles which gave her coaching and mentoring experience, and the ability to build leaders of all ages. With a masters of arts in transformational leadership, she has served on the boards of private Christian universities. She is a mother of three millennials and passionate about energizing and equipping business leaders who see investing in their millennial leaders as a key to business growth and succession strategy, integral to their leadership legacy.
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TO FIND DANITA ON LINKEDIN, CLICK HERE.
TO LEARN MORE ABOUT DANITA AND TO FIND HER BOOK, CLICK HERE.
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Alan Pitt, M.D., is a Professor at the Barrow Neurological Institute, one of the country's premier centers of excellence for neuroscience. He has degrees from Stanford University (B.A 83) and the University of Arizona (M.D 88). He did postgraduate training in Internal Medicine, Neurology, Radiology and Neuroradiology. Over the past two decades, Dr. Pitt has worked at the nexus of computers and medicine, looking for better ways to stitch together our fragmented care system. He passionately believes that by putting the patient in front of the right person, the patients fear and anxiety (and that of loved ones, the nurse, or generalist) can be mitigated by the reassurance such contact provides. This approach avoids needless tests, transfers, and worry.
In his efforts to transform healthcare, Dr. Pitt focuses on cloud-based solutions leveraging messaging and collaboration with sustainable business models. Dr. Pitt was the healthcare representative to the Digital Arizona Council, a group organized by the State of Arizona's CIO. He is an adjunct professor at the ASU College of Nursing and Health Innovation and the University of Arizona College of Medicine/Phoenix.
In addition to his clinical responsibilities, in 2014 Dr. Pitt was invited to serve as CMO for Avizia, a global provider of telehealth services. In 2011 he was awarded a $100,000 innovation grant from Dignity Health for (Mi)hospital, a novel cloud-based system for patient engagement. Dr. Pitt has been an invited speaker at the state and national level on issues related to telehealth and patient engagement.
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TO FIND ALAN ON LINKEDIN, CLICK HERE.
TO LEARN MORE ABOUT THE BARROW NEUROLOGICAL INSTITUTE, CLICK HERE.
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Kathleen Quinn Votaw is founder and CEO of TalenTrust. After over 18 years in the staffing industry, Kathleen realized that the traditional business model was broken, was outdated, and didn’t always act in the best interest of companies or job candidates. She founded TalenTrust in 2003 and resolved to completely disrupt the status quo and address the weaknesses of traditional staffing/recruiting. She envisioned much more than a typical search firm. Ten years later, TalenTrust has become a nationwide provider of strategic outsourced recruitment and retention and grown to a team of 20+ people with annual revenues growing aggressively each year.
Kathleen is a true champion of entrepreneurship. In addition to her specific entrepreneurial ventures in launching and growing TalenTrust, she is an active supporter of entrepreneurship and business growth in Colorado through her extensive leadership and involvement with Vistage, ACG Denver and Colorado Companies to Watch. She seeks meaningful ways to connect entrepreneurs with the people and ideas to grow their businesses.
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