Episode 182: Optimizing Your Data to Optimize Your Conversions, with Brian Massey of Conversion Sciences

“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences.

Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.

 

Listen And Learn:

• How to deliver the experience your customers are expecting by using behavioral science and conversion optimization.
• Why most optimization strategies are broken and how to fix them.
• Why you don’t have to be a data scientist to implement conversion optimization.
• Why data only works if there is a culture of experimentation.
• The importance and necessity of embracing data.

TO LEARN MORE ABOUT  CONVERSION SCIENCES, CLICK HERE.

TO FIND BRIAN MASSEY ON LINKEDIN, CLICK HERE.