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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Jul 18, 2018

“Some people just think of YouTube as nothing more than cat videos, and that’s where you just have to change your mentality.”

 

Ben Petersen, marketing manager at Blade HQ, is a guerrilla storyteller with a passion for craftsmanship. Ben has spent the last seven years selling pocketknives on both the B2C and D2C sides of e-commerce, and now manages the in-house creative team at Blade HQ. Accolades include: consistent double-digit revenue growth at Blade HQ, receiving the Best Video Award from the American Marketing Association, and millions of views on YouTube.

 

Listen And Learn:

  • YouTube strategies that grow subscribers and viewers.
  • The importance of feedback to grow a brand.
  • How cross-channel pollination works to reinforce consistent content across all platforms.
  • Creating a “hype vortex.”
  • Why enthusiasm is the most important ingredient to create top of mind awareness.

 

TO LEARN MORE ABOUT  BLADE HQ, CLICK HERE.

TO FIND BEN PETERSEN ON LINKEDIN, CLICK HERE.

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