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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Aug 24, 2021

Make sure to properly test the local market before you go full scale.

 

Listen & Learn:

  • The elements of performance marketing.
  • The difference in focus between traditional marketing and performance marketing.
  • Navigating GDPR when marketing internationally.
  • The international markets that are easiest to work with.
  • The importance of developing a proper customer journey to keep your audience engaged.
  • The products and services and price points align well with a performance marketing strategy

 

David Stellato is the chief growth offi­cer of DFO Global Performance Commerce, an international, boutique digital marketing agency with offi­ces in Vancouver, New York, Amsterdam, and Hong Kong. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offi­ces. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. When he’s not making bulletproof marketing decisions and business connections, David enjoys cooking, geeking out over sci-fi, and doing what he can to be the ultimate dad.

 

Blending traditional marketing with performance marketing to help your brand grow and boost acquisitions. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT GLOBAL PERFORMANCE COMMERCE, CLICK HERE.

TO FIND DAVID STELLATO ON LINKEDIN, CLICK HERE.

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