Episode 376: Pushing Through Demand-Gen with Go-to-market engineer Mark Donnigan

“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?”

 

Listen & Learn:

• The four steps to the “flywheel” funnel.
• All about consensus creation.
• The one framework all marketers need to understand.
• How to boost demand-gen and topline revenue.
• Why marketers need to define the problem rather than talk about their product or service.
• Understanding the buyer journey

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

 

In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.