Episode 375: Igniting Demand-Gen with Go-to-market Engineer Mark Donnigan

“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.”

 

Listen & Learn:

• The essence of category design.
• Why some brands make the mistake of leading with parity.
• The role of marketing in demand generation.
• Understanding the buyer’s journey.
• How the buyer’s journey impacts the marketing funnel.
• Building touchpoints along the buyer’s journey.

 

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

 

Creating emotional epiphanies so your brand doesn’t drown in a sea of sameness. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.