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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Feb 23, 2021

“Who’s going to ignore a video that was recorded especially for them?”

Listen & Learn:

  • The specifics of conversion tactics, activation tactics, and growth tactics.
  • Why authenticity so important when creating a personalized video strategy.
  • How personalized videos drive action.
  • The best ways to use personalized video to reach your audience at each and every touch point.
  • High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy.
  • How to reverse engineer what makes the best customer so you can then create a video strategy that leads to activation.

 

Oliver Bridge is head of marketing and growth at Bonjoro, a company that created an app that is changing the way businesses communicate with customers by enabling them to send highly personal and perfectly time video messages to better convert, onboard, and support customers. UK-based, Oliver is an entrepreneur, market strategist, and researcher who has founded and helped launch numerous startups and is an expert in boosting sales and busting churn.

 

Creating relationships that create conversion. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT BONJORO, CLICK HERE.

TO FIND OLI BRIDGE ON LINKEDIN, CLICK HERE.

 

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