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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Feb 9, 2021

“There’s no downside for you to becoming (the content owner), and talking to customers.”

Listen & Learn:

  • How to measure what matters.
  • Tips for inspiring bravery.
  • The importance of talking to your customers.
  • How to become the content owner.
  • Why it’s important to challenge the status quo.
  • The importance of finding your tribe of influencers.

 

Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager for cell collections at Terumo BCT. Throughout her career, Rachel has delivered metrics-driven and continual improvement approaches for creative marketing and brand experiences for life science and healthcare service industries. Each campaign Rachel has been a part of is on-brand, targeted, segmented, and each one crafted to follow a buyer’s or patient’s journey.

 

Bold and brave marketing to challenge the status quo and make winning brands. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT TERUMO BCT, CLICK HERE.

TO FIND RACHEL GARCIA ON LINKEDIN, CLICK HERE.

 

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