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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Feb 27, 2020

“We have to Sherpa the conversation.”

Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework and the host of “The B2B Revenue Executive Experience” podcast. Throughout his career, he has consulted with and enabled major brands, including Adobe, Verizon Wireless, eBay, Microsoft, Chrysler, Fidelity, Thomson Reuters, and the Minnesota Vikings, to name a few.

Listen & Learn:

  • Crafting Differentiator Vision Matches for clients.
  • Defining a value probe.
  • Connecting with everyone who touches the revenue funnel.
  • Why the problem matters – and not the problem itself – is what’s important.
  • The value buying process.
  • The difference between a super-performing and an under-performing sales company.

TO LEARN MORE ABOUT, VALUESELLING ASSOCIATES, CLICK HERE.

TO FIND CHAD SANDERSON ON LINKEDIN, CLICK HERE.

People-first marketing is our focus. Call Lori Jones today to learn more. 303-678-7102  

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