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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Jul 10, 2019

“You can't take the risk out of everything.”

Jon and Gila Kurtz are co-founders of Dog is Good, one of the most popular eCommerce brands today. Dog is Good is a lifestyle brand for dog lovers. In addition to selling wholesale and retail products, all of which celebrate the unique joy of living life with a dog, the company licenses the brand to numerous manufacturers in the pet, gift, and home product industries. Moveover, Dog is Good has developed a reputation for generously giving back to animal welfare organizations. The company’s success lies in its ability to deliver messaging that resonates with dog lovers. With clever and poignant sentiments, they remind us all how great it feels to be with Dog.

Listen And Learn:

  • How to take a passion and turn it into a business.
  • Creating a family-focused and intentional workplace culture.
  • Defining the brand’s market position.
  • Reaching out to innovative retail and vertical channels.
  • Nurturing brand ambassadors.
  • How Amazon has become a great entry point for the brand.
  • How they have infused the brand with the company’s culture.

TO LEARN MORE ABOUT DOG IS GOOD, CLICK HERE.

TO FIND GILA KURTZ ON LINKEDIN, CLICK HERE.

TO FIND JON KURTZ ON LINKEDIN, CLICK HERE.

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