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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Apr 3, 2019

“Rather than go against our competition, we have positioned the brand in a different way.” 

Stephanie Scapa is CEO and founder of WEYV, a platform that allows users to listen to music, read magazines, and soon, listen to podcasts – all in a single app experience. While competition is fierce with established brands like Spotify, Apple Music, and Amazon, Stephanie is on a mission to unite friends and family through shared access to all entertainment and quality content that binds them together. Not only is she leading efforts surrounding the development of the app, but she is also at the forefront of establishing deals with major record labels and publishing companies to offer their content to consumers via WEYV.

Listen And Learn:

  • Shares her strategies for competing with the Goliaths in the industry.
  • Why she chooses not to go head-to-head with the competition.
  • How she focuses on messaging WEYV’s unique offerings.
  • The importance of testing and scaling, and then adjusting strategy accordingly.
  • The importance of broad and honest communication, both internally and externally.

 

TO LEARN MORE ABOUT WEYV, CLICK HERE.

TO FIND STEPHANIE SCAPA ON LINKEDIN, CLICK HERE.

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