Episode 256: The 7 Critical Principles of Effective Digital Marketing with Kasim Aslam of Solutions 8

“You should know your customer so deeply that you could play them in a movie and win an Oscar.” 

Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com.

Listen And Learn:

• About the 7 critical principles of effective digital marketing.
• Why empathy is the most powerful facet of marketing.
• How to create buyer personas that hit at the heart of customer behavior.
• The importance of giving value first…and last.
• Always learn, apply, and innovate.
• How to create “living plans.”

TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE.

TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.