Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2022
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Apr 17, 2019

“Take your marketing and sales hat off and put your customer hat ON.”

Christopher Smith is the director of CloudLink & Wide Area Networks Product Marketing & Business Development for the Zayo Group. He is a technology leader with a passion for leading cross-functional teams to solve complex business problems. Christopher specializes in a customer-focused approach to building strategic alliances, channel partnerships and enterprise services design, delivery through customer experience (NPS/CSAT). He has a unique background having navigated and excelled in larger more established organizations like EMC and launching a startup with VCE. During the latter, he co-founded the company and helped drive a $250 million business to become the fastest company in the history of high tech to reach a $1billion run rate while growing 42% year over year and achieving 50%+ market share.

Listen And Learn:

  • How the sales channel changes for each persona.
  • Aligning your messaging’s voice to your corporate brand and with what customers expect.
  • The importance of developing audience personas, especially when launching a go-to-market product launch.
  • Accelerating the customer journey.
  • Why it’s important to not talk about what you do, but to talk about why you do it.
  • Why brands shouldn’t get too technical too quickly.

 

TO LEARN MORE ABOUT ZAYO GROUP, CLICK HERE.

TO FIND CHRIS SMITH  ON LINKEDIN, CLICK HERE.

0 Comments
Adding comments is not available at this time.