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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Oct 22, 2018

“Visual search has become table stakes.”

Ted Mann is the CEO of Slyce, the market leader in image recognition and visual search. Slyce has created the first computer vision system for visual product search and has led to customers like Macy's, Home Depot, JC Penney, Neiman Marcus, Best Buy, and Urban Outfitters to deploy image recognition in their apps. Before Slyce, Ted founded SnipSnap, the first mobile app to let consumers save printed coupons to their smartphone and redeem in store. At the time SnipSnap was acquired, it was profitable and the app had five million users, who redeemed more than 250 million coupons. Prior to starting SnipSnap, Ted was digital development director at Gannett, where he led the development of the company's first hyper-local network, daily deal websites, and blog operations, in addition to managing the core news websites.

Listen And Learn:

  • How he has differentiated Slyce’s technology in a noisy and very competitive marketplace.
  • Visual search and its impact on human behavior.
  • How even small retailers can adapt and incorporate a visual and voice search strategy that works for them.
  • It’s more than the technology; it’s about solving customers’ problems.
  • How product recognition technology is transforming the whole self-checkout, scan-and-go experience in grocery stores.

 

TO LEARN MORE ABOUT SLYCE, CLICK HERE.

TO FIND  TED MANN  ON LINKEDIN, CLICK HERE.

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