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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Oct 15, 2018

“People don’t buy from companies, they buy from people.”

As chief marketing officer and chief operating officer at Steiner Sports, Kelvin is at the intersection of sports marketing and finance. A CPA, former CFO, and business owner, he utilizes his extensive experience in business consulting to help businesses grow and profit by identifying and leveraging sports, athletes and major events with a constant eye on the bottom line. Kelvin helps companies – from new startups to Fortune 500s – monetize their marketing spend by determining what sports marketing strategy will benefit the company the most, providing access to the right athletes and properties at the right time, negotiating contracts for the best deals, and measuring and analyzing results to ensure ROI.

Listen And Learn:

• How small and large brands can benefit from sports marketing.
• The benefits to smaller brands of using event marketing to earn implied endorsements.
• Using sports marketing to build audience affinity.
• His recommendations for integrating a sports marketing approach your marketing mix.
• How the power of sports marketing can enhance any product or service.

TO LEARN MORE ABOUT STEINER SPORTS, CLICK HERE.

TO FIND KELVIN JOSEPH ON LINKEDIN, CLICK HERE.

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