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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Oct 4, 2018

“You might think you know what the customer wants and needs. But, sometimes as marketers, we have to get off our high horse and ask the consumer what they think. You might realize that you don’t know.”

 

Erin Dwyer, vice president of digital at the skincare brand, Drunk Elephant, is a dynamic marketing executive with a 15-year progressive career and unique blend of experience that bridges gaps at the intersections of digital marketing, strategy, product, and technology. She is a confident strategist with a contagious passion for harnessing online landscapes, web platforms, social sites, and emerging apps and technologies to reach and engage audiences. Her industry experience includes entertainment, CPG, sports, software, gaming, and technology.

 

Listen And Learn:

  • How to use your social community to test and confirm messaging.
  • Why she recommends starting with an owned approach, followed by earned, paid, and shared.
  • Why all marketing “starts with who you are.”
  • How to execute quality and a brand’s aesthetic.
  • The need to prioritize lower funnels vs. upper funnels when implementing a marketing strategy.

 

TO LEARN MORE DRUNK ELEPHANT CLICK HERE.

TO FIND ERIN DWYER ON LINKEDIN, CLICK HERE.

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