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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Sep 17, 2018

“Think local first.”

 

After successfully elevating the Oskar Blues Brewery brand nationally for over a decade, Chad Melis has become a brand of marketing professional uniquely his own. With PR savvy and an uncanny knack for brand strategy, Chad has an ironclad grasp on how to provide clients with a roadmap to meet their individual goals. He thrives on instigating innovative thinking and amplified anthems that resonate with your tribe. As a brand strategist, he works to authentically “dial up” the story and engage audiences that matter.

 

Listen And Learn: 

  • About his untraditional approach to interviewing.
  • People-powered “do-goodery.”
  • How he bridges and builds off the brand’s many extensions.
  • About Can’d Aid and how it has raised more than $3.4 million.
  • How the Oskar Blues’ taprooms provide insight into the market, the customers, and the perception of the brand.

 

TO LEARN MORE ABOUT OSKAR BLUES BREWERY, CLICK HERE.

TO FIND CHAD MELIS ON LINKEDIN, CLICK HERE.

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