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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Sep 10, 2018

“It has nothing to do with (the product), it has everything to do with WHY (your customers) want it.”

Britton Purser created Vintage Overland out of necessity, out of “the need to grab that romance, passion, and sense of adventure and take it into the middle of nowhere.” Britton, alongside his two brothers, Cody and Cullen, spend day and night in the studio where they meticulously design, shape and assemble each of their custom caravans by hand. It is Vintage Overland’s desire to preserve the quality and heritage of American craftsmanship.

 

Listen And Learn:

  • How to market to your customers’ lifestyles.
  • Why he takes a “coffee shop” approach to marketing.
  • The value of PR and third-party endorsement.
  • The importance of zeroing in on who your customers are.
  • Why it’s important to thank your employees every day.

 

TO LEARN MORE ABOUT VINTAGE OVERLAND CARAVANS, CLICK HERE.

 

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