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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Aug 20, 2018

"Sometimes we have to have permission from someone else to uncover our own special kind of genius.”

The eQuilter 15,000 square foot warehouse is located in Boulder, Colorado, and has the largest online selection of high-quality quilt fabrics and related products, with over 22,000 products online and in stock. Luana Rubin, who founded the company with her husband Paul, has a 35+ year background in art, design, and retail. Her eye for color and design – and most especially for identifying trends in the industry – has earned her a coveted membership in the Color Marketing Group and turned her into a world traveler. She has worked in New York and Hong Kong, and been a guest speaker on color and design trends at shows and conferences in Thailand, Japan, Italy, Australia, New Zealand, Russia, South Africa, Mexico, France, England, and Canada. eQuilter's charity program has raised $1.5 million, and eQuilter has helped to organize and distribute over 12,000 donated quilts for disaster relief, orphans and cancer patients around the world.

  

Listen And Learn:

  • About the myth of the “overnight success.”
  • The importance of mentorship.
  • Why asking, “what’s next?” is crucial for a creative entrepreneur.
  • How she has built her subscriber list to 125,000.
  • The importance of brand standing.
  • How she creates loyal customers.

TO LEARN MORE ABOUT EQUILTER.COM, CLICK HERE.

TO FIND LUANA RUBIN ON LINKEDIN, CLICK HERE.

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