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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Aug 9, 2018

“No matter which strategy you take, you still have to have a lot of one-to-one conversations with investors.”

 

Jenny Kassan has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor, and finance innovator. She specializes in helping mission-driven women entrepreneurs raise capital from like-minded investors. Her formula for mission-aligned capital raising has helped diverse entrepreneurs raise millions of dollars on their own terms. She is the founder and president of Community Ventures, a nonprofit dedicated to community economic and social development. Her new book, Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul, is a guide to finding investors aligned with your business goals and personal values.

 

Listen And Learn:

  • How entrepreneurs can find mission-driven investors.
  • Why you need to make sure that the way you are raising money is legally compliant.
  • Her six-step strategy for raising money for your business.
  • The importance of knowing your non-negotiables.
  • The value in defining your ideal investor at the outset.
  • How to read the queues and know when you might be losing a potential investor.

 

TO FIND JENNY KASSAN ON LINKEDIN, CLICK HERE.

 

Products don’t sell themselves. It takes marketing to differentiate and establish a need. Call Avocet Communications TODAY at 303-678-7102.

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