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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Aug 6, 2018

“It does not matter how great your content is if the Google bots or any of the others can’t properly crawl your site.”

 

As a marketing veteran, Ashlee Colliver has worked with well over 70 organizations during her 15+ year career. In her career, Ashlee worked to move an entirely offline company to a nearly 100% digital operation increasing revenues with the move by 152%. She also drove a campaign that resulted in fully funding the build of a not-for-profit Hospice House in Harrison, Arkansas, the only one of its kind in the United States. In the past five years, she’s worked inside the e-Commerce space exclusively. Within Classy Llama, Ashlee launched and continues to lead the marketing services team providing marketing expertise to multiple merchants.

 

Listen And Learn:

  • How to optimize and secure your organic traffic.
  • Her multi-phased approach to planning for and launching a website.
  • The recommended tools for boosting SEO.
  • The importance of “stage crawl.”
  • Why making changes, especially during the staged phase of your website launch, can negatively impact your organic search at launch.
  • How to set up an improvement plan during the post-launch phase.

 

TO LEARN MORE ABOUT  CLASSY LLAMA, CLICK HERE.

TO FIND ASHLEE COLLIVE ON LINKEDIN, CLICK HERE.

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