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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: Author
Sep 25, 2018

“If you want your people to be reliable and have integrity, you must go first.”

 

Dr. Gustavo Grodnitzky is a speaker, author, consultant, and psychologist whose diverse background brings a unique and multidimensional perspective to his global clients. After obtaining his Ph.D. in clinical and school psychology, he completed post-docs in both cognitive therapy and forensic psychology. He has previously run an inpatient drug rehabilitation unit in a correctional institution and an outpatient mental health center. For the past 15 years, Gustavo has focused his attention on engagements with corporate clients, and he has worked with Global 1000 companies around the world, as well as with smaller, often family-run, businesses. As a consultant and professional speaker, he has delivered more than 1,000 presentations on a variety of topics, including corporate culture, emotional intelligence, anger management, and integrating multigenerational workforces.

 

Listen And Learn:

  • Why companies that focus on culture first make more profit, and why companies that focus on profit first make less profit.
  • The importance of CEOs leading by example.
  • How to get rid of “the weeds in your garden,” those behaviors that undermine a healthy and productive workplace culture.
  • Behavioral norms in the workplace.
  • How to build a culture that ensures longevity.

 

TO FIND GUSTAVO GRODNITZKY ON LINKEDIN, CLICK HERE.

 

Sep 6, 2018

“Before you walk a mile in another person’s shoes, you must take your own shoes off first.”

 

Rob Andzik is president of AMERGINT Technologies, a company that delivers next-generation technologies to the space industry. The company’s mission is simple: be technically focused and customer-supportive. Rob and his team at AMERGINT solve hard problems through innovation and by building intellectual capital that their customers leverage. Before coming to AMERGINT, Rob worked at Lockheed Martin and RT Logic. He is co-chair of the OMG Space Domain Task Force and co-author of the Ground Equipment Monitoring Service (GEMS) specification.

 

Listen And Learn:

  • What it takes to create a “sticky” team culture.
  • How a leader must conduct “the whole orchestra.”
  • Innovative ways to build trust with customers.
  • How leadership roles shift as a company grows.
  • Why it’s important to empower and defend your culture and your team.

 

TO LEARN MORE ABOUT AMERGINT TECHNOLOGIES , CLICK HERE.

TO FIND ROB ANDZIK ON LINKEDIN, CLICK HERE.

Aug 28, 2018

“Most business owners have been more conscientious about writing directions and instructions for their babysitters (than they have) with writing contingency plans for their businesses.”

Nate Sachs is the founder and owner of Blueprints For Tomorrow. He has four decades of experience in succession, contingency, and key employee retention, and is also an author, credentialed national speaker, and adviser to over three thousand entrepreneurs. Nate frequently lecturers across the country to business owners on various topics, has published over 200 articles, and is a sought-after expert resource for publications about strategic business planning and exit strategies. Out of 150 speakers in their first year speaking for Vistage International, Nate received the Speaker of the Year award and to date, delivers 75-100 presentations a year. 

 

Listen And Learn:

  • Why less than 5% of all business owners can walk away from their businesses and maintain the same lifestyle they are currently enjoying.
  • How he helps business owners simplify and mitigate three of their biggest challenges.
  • Why it’s difficult for business owners to look at the end of the runway and talk about their mortality.
  • The most common challenges entrepreneurs face when it comes to succession planning, attracting and retaining talent, and planning for retirement.
  • How he helps business owners prepare for the unexpected.

 

TO LEARN MORE ABOUT BLUEPRINTS FOR TOMORROW, CLICK HERE.

TO FIND NATE SACHS ON LINKEDIN, CLICK HERE.

Aug 27, 2018

“If you focus on your overall goals, on creating sustainable sales, and on finding your ideal reader you will hit Number One in your category on Amazon.”

 

Julie Broad, founder of Book Launchers, is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Book Launchers helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book.

 

Listen And Learn:

• The importance of finding your ideal reader.
• Defining your “unique hook.”
• How outlining goals at the outset makes the process of actually writing a book much easier.
• SMART Goal setting.
• How to define and live your personal brand.

 

TO LEARN MORE ABOUT BOOK LAUNCHERS, CLICK HERE.

TO FIND JULIE BROAD ON LINKEDIN, CLICK HERE.

Aug 16, 2018

“Leaders need to build a bridge from, ‘I want to be,’ to ‘I am.’”

 

Dethra U. Giles is an international consultant, best-selling author, and highly sought after keynote speaker. She is the founder of ExecuPrep, a global brand that provides coaching, leadership development, and performance improvement in the workplace. She has worked with multiple industries with hundreds of clients and thousands of leaders worldwide. She is the author of Unstuck: Discovering Career Limiting Actions and Breaking Good Habits and many other featured articles. Her books have greatly contributed to the success of many individuals and organizations in both problem solving and goal setting, and in helping to maximize and maintain personal achievement and productivity.

 

Listen And Learn:

  • Why the habits that got you where you are today may not serve you any longer.
  • The most important skill a leader can have.
  • The need to shift to focus on leadership.
  • How leaders can be better delegators.
  • Why it’s important to NOT strive for or expect perfection.

 

TO LEARN MORE ABOUT EXECUPREP, CLICK HERE.

TO FIND DETHRA GILES ON LINKEDIN, CLICK HERE.

 

Jul 26, 2018

“It takes a special kind of leader to be moldable.”

 

Morgan Browning is president of Emergenetics International. He is the driver of the company’s rapid growth and has built a recognizable and impactful global brand. Under his leadership, Emergenetics has been recognized as one of America’s fastest-growing companies by Inc. magazine for the past seven consecutive years. Morgan has spent his entire life understanding the science and application of Emergenetics, and co-authored the 2006 book, Emergenetics: Tap into the New Science of Success, as well as the recently published, Work That Works: Emergineering a Positive Corporate Climate.

 

Listen And Learn:

  • The science of determining communication style profiles.
  • Embracing a diversity of thought and behavior in the workplace.
  • The importance of considering every communication style when making decisions in your company.
  • Why accepting the fact that people are different than you is half the battle.
  • What leaders can do to foster a workplace culture where different communication styles are celebrated.

 

TO LEARN MORE ABOUT  EMERGENETICS, CLICK HERE.

TO FIND MORGAN BROWING ON LINKEDIN, CLICK HERE.

 

 

Apr 4, 2018

SHOW NOTES

Stephen Perun is the Offering Management Lead for Automotive and Connected Vehicles for Watson IoT. In this, role he provides business consulting and technical expertise in the areas of Connected Vehicle and Enterprise Mobility to launch new solutions for IBM. He coordinates strategy, business development, marketing, sales and development in support of these solutions. Mr. Perun has 26 years experience in software solutions, 17 in wireless and emerging technologies, and 9 in manufacturing. Stephen is the co-author of the new book.  My Cognitive autoMOBILE Life: Digital Divorce from a Cognitive Personal Assistant.

Listen and Learn:

  • How marketing can connect you to your customers
  • Why you should never stop learning
  • How to make a product social media friendly
  • When brands need to interact with customers
  • How personalized experiences can create growth for a brand

TO FIND STEPHEN ON LINKEDIN, CLICK HERE.

TO FIND STEPHEN'S BOOK: MY COGNITIVE AUTOMOBILE LIFE: DIGITAL DIVORCE FROM A COGNITIVE PERSONAL ASSISTANT, CLICK HERE.

Mar 26, 2018

SHOW NOTES

Olga Mizrahi, national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine, and an Airbnb Open Speaker. Her new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future offers boots-on-the-ground methods for success by evolving the readers perspective and process.

Olga is a local Southern California business owner, a blogger for entrepreneurs and freelancers at ChunkofChange.com, and a small business columnist for The Long Beach Post. Her first book is Sell Local, Think Global.

Listen and Learn:

  • How workplace culture has changed
  • What the best ways to motivate your team are
  • How freelance employees can benefit your company
  • What Gig Economies is
  • How freelance work has evolved to contract work

TO FIND OLGA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT CHUNKOFCHANGE, CLICK HERE

 

Mar 19, 2018

SHOW NOTES

Danita Bye is the founder of Sales Growth Specialists and author of MILLENNIALS MATTER: Proven Strategies for Building Your Next-Gen Leader. She is a leadership and sales development expert with successes that range from sales leader at Xerox Corporation to private equity ownership roles which gave her coaching and mentoring experience, and the ability to build leaders of all ages. With a masters of arts in transformational leadership, she has served on the boards of private Christian universities. She is a mother of three millennials and passionate about energizing and equipping business leaders who see investing in their millennial leaders as a key to business growth and succession strategy, integral to their leadership legacy. 

Listen and Learn:

  • Why millennials need to be treated as individuals
  • How to empower millennials in the workplace
  • Why you need to listen and not judge
  • How to learn and benefit from millennial team members
  • Why there is a disconnect between baby boomers and millennials

TO FIND DANITA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT DANITA AND TO FIND HER BOOK, CLICK HERE.

ALIGN WITH INFLUENCERS AND THEIR NETWORKS TO BUILD LOYALTY AND DRIVE TRAFFIC TO YOUR SITE AND SELL YOUR PRODUCT BASED ON THEIR ENDORSEMENT. TO LEARN HOW… CALL LORI JONES TODAY AT 303-678-7102.

Feb 27, 2018

SHOW NOTES

Karen Briscoe is the author of Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed. INMAN featured as a must-read for your best year in real estate in 2017. Amazon ranks the book in the top 1% in its category. The book has been endorsed by both industry leaders Michael J. Maher and Hal Elrod. She is a contributing author to both INMAN and Real Trends.

Karen regularly speaks on a national and local level on the Best of 5 Minute Success. Further, she is the host of the weekly 5 Minute Success podcast which has an amazing array of guests who achieve success at a high level in business and life. Karen also is a frequent guest on other podcasts that focus on entrepreneurial, success and motivation, as well as real estate related topics. She has completed the John Maxwell Team Certification Program for Coaching, Speaking and Training.

Listen and Learn:

  • Why commitment is essential for the sales process
  • How improving your life improves the lives of others around you
  • Why you need a growth goal to be a successful leader
  • How to build leaders

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO FIND KAREN'S BOOK, CLICK HERE

Feb 14, 2018

SHOW NOTES

Denise R. Green is a speaker, writer and executive coach committed to helping people go from burned-out (or blah) to brilliant. After a successful career with Oracle Corporation and Charles Schwab, Denise founded Brilliance Inc., a coaching corporation whose purpose is to unleash human potential. For more than a decade, she and her team have helped thousands of people feel less stressed, and have more ease and fulfillment in all areas of their lives.

Denise's new book, Work-Life Brilliance: Tools to Break Stress and Create the Life & Health You Crave (Brilliance Publishing, April 2017) is about reigniting one's internal spark. She has also authored the ebooks: Conversations for Brilliance, Influence the Boss, and How to Say No With Grace, Not Guilt. 

Listen and Learn:

  • How to tame your thoughts
  • Why using the word "no" makes you feel guilty
  • How to manage your whole life
  • Why we need to disconnect from social media
  • How to say "no" with grace, not guilt

TO FIND DENISE ON LINKEDIN, CLICK HERE.

TO FIND DENISE'S BOOKS, CLICK HERE. 

Jan 29, 2018

SHOW NOTES

Anne Doyle, author of Powering Up! And How America's Women Achievers Become Leaders. She has been on the front lines of a generation of American women who helped redefine the world of work for the past 4 decades. She has also been tested in some of the toughest leadership laboratories: sports locker rooms, the global auto industry, political office, and parenting.

Today, Anne’s focus is the unlimited possibilities just ahead as women and the most diverse workforce in our history begin powering up into leadership. Strategic advantage awaits those with the vision and courage to create innovative paths for this new breed of leaders.

 

TO FIND ANNE ON LINKEDIN, CLICK HERE.

TO FIND ANNE'S BOOK, CLICK HERE

Jan 24, 2018

SHOW NOTES

Danny Gutknecht is CEO and Co-founder of Pathways, an advisory firm that helps organizations tap their potential through its people strategies. He works with individuals and businesses all over the world. His new book, Meaning at Work - And Its Hidden Language, describes a process that supports organizational meaning-making.

Listen and Learn:

  • What is at the heart of business culture
  • How to create internal motivation amongst your team
  • What are the four domains of existence
  • Where Danny's inspiration for his book came from
  • What the similarities are between branding and a company’s culture

TO FIND DANNY ON LINKEDIN, CLICK HERE.

TO FIND DANNY'S BOOK, CLICK HERE

 

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