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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Jul 3, 2018

“Everything needs to feel very personal and very personable.”

Michelle Levitt has been the marketing and creative director for Heil Sound for over 13 years. Michelle’s background is as a musician, an artist, a marketer, and a creator. She knows from experience that personal development is professional development. At Heil Sound, Michelle is responsible for oversight of all advertising decision making, design, and execution; management and presentation of company social media; website layout and design; campaign design for special events and contests; and graphic design of large-scale trade show displays.

 

Listen And Learn:

  • Why a sense of humility is so important.
  • Her success with co-promotional projects with partner brands.
  • How creating avatars to better understand your ideal customer makes it easier to communicate with them.
  • The importance of list segmentation.
  • How content marketing has to be about having one-on-one conversations.

TO LEARN MORE ABOUT  BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND LORI MCDONALD ON LINKEDIN, CLICK HERE.

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