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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Integrate & Ignite | Marketing Insights to Inspire
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Now displaying: 2022
Episode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROI 0
May 24, 2022

We are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.

Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir 0
May 17, 2022

The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.

Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group 0
May 10, 2022

From competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.

Episode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold Brand 0
May 3, 2022

What is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!

Episode 404: The Learning Mindset with Richard Medcalf of Xquadrant 0
Apr 19, 2022
Embracing a learning mindset -- one that’s all about experimentation and innovation -- is where great strategy begins. Join host Lori Jones and her guest Richard Medcalf of Xquadrant on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal Health 0
Apr 12, 2022

Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.

Episode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of Quantinuum 0
Apr 5, 2022
Communicating complicated science, research, engineering, and technology with host Lori Jones and her guest Kortny Rolston-Duce of Quantinuum on this episode of the Integrate & Ignite Marketing Podcast.
Episode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space 0
Mar 29, 2022

Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.

Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks 0
Mar 22, 2022
Celebrate Integrate & Ignite’s 400th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.
Episode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroup 0
Mar 15, 2022
Messaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.
Episode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin Consulting 0
Mar 8, 2022

Lori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.

Episode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part Series 0
Mar 1, 2022

Get insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.

Episode 396: The Importance of Customer-First PR with Kristin Miller of Ping Identity 0
Feb 22, 2022
Customer-first PR strategies with Lori Jones and her guest Kristin Miller of Ping Identity on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Lori and Kristin discuss PR’s role in handling cyber security, why storytelling from the customer’s perspective is so important, and how to measure the quality and quantity of PR campaigns.
Episode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana 0
Feb 15, 2022

How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.

Episode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of Tapple 0
Feb 8, 2022

Using experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.

Episode 393: Humanizing the Sales and Marketing Process with Jeremy Miner of 7th Level 0
Feb 1, 2022
If you are solving your customers’ problems, why aren’t they buying from you? Guest Jeremy Miner of 7th Level and host Lori Jones explore the misalignment between sales and marketing on this episode of the Integrate & Ignite Marketing Podcast.
Episode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line Profit 0
Jan 25, 2022
Sean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research on this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones.
Episode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow 0
Jan 18, 2022

“We forget that what made an ad great was not that it was cheap, it was that it was interactive.”

Listen & Learn:

  • Why interactive content is more important than ever.
  • How interactive content helps brands cut through the overwhelming amount of information available in the marketplace.
  • How just about anything on your website can be turned into interactive content.
  • How strategic interactive content helps brands gain interest and intrigue with the buyer.
  • How B2C companies can create more engagement with their customers with interactive content.
  • The kinds of brands that can benefit the most from powerful interactive content strategies
Saksham Sharda is the creative director of Outgrow, a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage your website visitors and generate more leads. Numbers-wise, they have over 5,000 paying users. They are #1 B2B Tech Company in New York according to G2 and HubSpot's fastest-growing app in 2019. Saksham specializes in marketing and web development, particularly in relation to interactivity and data science. Some of the interactive experiences he has designed have been featured on TrendHunter, ProductHunt, New York Marketing Association, Alibaba, TechCrunch, and Digimarcon Silicon Valley. He is also the host of the Marketer of the Month Podcast which has featured guests ranging from the co-founders of Wikipedia, Forbes influencers, and Pulitzer Prize winners.

 

Are you ready to deploy bold and brave content strategies that cut through the clutter? Call Lori Jones today. 303-678-7102.

 

 

TO LEARN MORE ABOUT OUTGROW, CLICK HERE.

TO FIND SAKSHAM SHARDA ON LINKEDIN, CLICK HERE.

Episode 390: Responding to the Speed of Culture with Mike Westgate of TikTok. 0
Jan 11, 2022

“TikTok is making marketers into performing artists.”

Listen & Learn:

  • How TikTok changed -- and gained popularity -- during the pandemic.
  • Why TikTok is an entertainment platform rather than a social platform.
  • The platform’s product roadmap aimed at highly creative and engaged creators.
  • How brands can find their authentic voice.
  • How TikTok is a multi-sensory platform marketers need to master.
  • On TikTok, content is king.
Mike Westgate manages TikTok’s US Growth Brand business, supporting hundreds of midmarket brand clients with unique marketing and advertising solutions. Before TikTok, Mike was VP of marketing at Briggo Coffee, the world's first robotic barista, responsible for B2B & B2C brand strategy, PR & communications, product marketing, and retail sales programs. Prior to Briggo, he was VP of Marketing for commercial real estate data marketplace startup, RealMassive. Prior, he led marketing and client engagements for W2O Group, a network of digital marketing agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Before W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles, both in Seattle and in Austin. He began his career in CPG with five years at Sara Lee and two years at General Mills in a variety of sales and marketing roles.   

Content strategies that build your brand’s authentic voice. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT TIK TOK, CLICK HERE.

TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

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