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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: February, 2021
Feb 23, 2021

“Who’s going to ignore a video that was recorded especially for them?”

Listen & Learn:

  • The specifics of conversion tactics, activation tactics, and growth tactics.
  • Why authenticity so important when creating a personalized video strategy.
  • How personalized videos drive action.
  • The best ways to use personalized video to reach your audience at each and every touch point.
  • High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy.
  • How to reverse engineer what makes the best customer so you can then create a video strategy that leads to activation.

 

Oliver Bridge is head of marketing and growth at Bonjoro, a company that created an app that is changing the way businesses communicate with customers by enabling them to send highly personal and perfectly time video messages to better convert, onboard, and support customers. UK-based, Oliver is an entrepreneur, market strategist, and researcher who has founded and helped launch numerous startups and is an expert in boosting sales and busting churn.

 

Creating relationships that create conversion. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT BONJORO, CLICK HERE.

TO FIND OLI BRIDGE ON LINKEDIN, CLICK HERE.

 

Feb 16, 2021

“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.”

 

Listen & Learn:

  • Why thought leaders are natural teachers.
  • The three stages of influence.
  • The tipping point of influence.
  • Get seen, get noticed, and get known.
  • Why it’s important to ruffle some feathers.
  • How to decide which hill you want to die on

 

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production agency based in San Diego. His international team helps business coaches, consultants, and thought leaders use done-for-you podcasting to attract an audience, build influence, and become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the U.S., Canada, and Australia.

 

Creating thought leadership strategies that get you noticed. Call LORI JONES today at 303-678-7102 to learn more!

 

TO FIND MATT JOHNSON ON LINKEDIN, CLICK HERE.

Feb 9, 2021

“There’s no downside for you to becoming (the content owner), and talking to customers.”

Listen & Learn:

  • How to measure what matters.
  • Tips for inspiring bravery.
  • The importance of talking to your customers.
  • How to become the content owner.
  • Why it’s important to challenge the status quo.
  • The importance of finding your tribe of influencers.

 

Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager for cell collections at Terumo BCT. Throughout her career, Rachel has delivered metrics-driven and continual improvement approaches for creative marketing and brand experiences for life science and healthcare service industries. Each campaign Rachel has been a part of is on-brand, targeted, segmented, and each one crafted to follow a buyer’s or patient’s journey.

 

Bold and brave marketing to challenge the status quo and make winning brands. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT TERUMO BCT, CLICK HERE.

TO FIND RACHEL GARCIA ON LINKEDIN, CLICK HERE.

 

Feb 2, 2021

“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.”

Listen & Learn:

  • How to collect clean data from a virtual trade show.
  • How to drive virtual trade show attendees to your protocol.
  • Making sure your sales team is aligned and using LinkedIn properly.
  • Knocking down the myths of LinkedIn.
  • Even if trade shows are virtual this year, you still have to get to the buyers’ table.
  • How to have robust trade show lead gen strategy, even if the event is virtual.

Christina Wegner is the vice president of marketing for Vollrath. In her position, she is responsible for the development and execution of marketing communications and branding strategies across all Vollrath businesses – domestic and international. She has an extensive portfolio and is a proven leader with a wealth of knowledge in diverse and global markets. Before joining Vollrath, Christina most recently served as the assistant director of field marketing for Northwestern Mutual, where she was responsible for brand building, growing diverse, professional, and personal markets, and strategic planning. She earned her MBA in Business Administration from the University of Wisconsin-Milwaukee, and her bachelor’s degree in Business Administration with an emphasis on marketing from the University of Montana. 

 

Creative strategies for making the most out of a virtual trade show. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT VOLLRATH, CLICK HERE.

TO FIND CHRISTINA WEGNER ON LINKEDIN, CLICK HERE.

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