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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: 2019
Mar 27, 2019

You should know your customer so deeply that you could play them in a movie and win an Oscar.” 

Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com.

Listen And Learn:

  • About the 7 critical principles of effective digital marketing.
  • Why empathy is the most powerful facet of marketing.
  • How to create buyer personas that hit at the heart of customer behavior.
  • The importance of giving value first…and last.
  • Always learn, apply, and innovate.
  • How to create “living plans.”

TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE.

TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.

Mar 20, 2019

“It’s not about your education, your knowledge, or your wisdom. It’s about how you portray yourself and how your story is told.”

Elizabeth Barry is known as the Great Positive Change-Maker. Her private business consulting and corporate workshops have wowed hundreds of leaders across the U.S. for over 15 years. She is the author of The Kind Communicator, and she is a master TEDx curator with over 17 events on her resume. Her portfolio boasts hundreds of brand launches and relaunches, both for companies and for leaders who wish to transform their personal brands. Throughout her career, she's run a six-figure marketing agency working with famous artists and entrepreneurs, and badass entrepreneurs. Elizabeth was named Leading BrandPreneur by Leading Women Entrepreneurs in 2017, Top 40 under 40 in Digital Marketing in 2016, and the first Women in Business of the Year in 2012 in Hoboken. She empowers people through her LinkedIn articles, and she is sought after for her masterful advice on leadership and building a tribe with authenticity.

 

Listen And Learn:

  • Her nine-step approach to creating an authentic and charismatic personal brand.
  • What it takes to be a charismatic communicator.
  • The importance of sharing your truth with the world and authentically telling your story.
  • The power of “vulnerable coaching.”
  • How to build a leadership legacy.
  • Looking at obstacles through a different lens.

 

TO LEARN MORE ABOUT THE ELIZABETH BARRY CONSULTING AGENCY, CLICK HERE.

TO FIND ELIZABETH BARRY ON LINKEDIN, CLICK HERE.

Mar 11, 2019

“To grow on Instagram you have to actively go out and get your audience.”

Vivien Conway and Tasha Meys, the dynamic duo that is Viv and Tash, are Instagram experts and co-founders of Instagram specialist company, Ace The Gram. They are millennials on a mission: to help everyone reap the infinite benefits of nailing Instagram. Viv and Tash have over 200K net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the U.S., and New Zealand. They have discovered firsthand how building a dedicated Instagram following can significantly accelerate the success of your personal brand or business. Tash uses her skills in content creation to create thumb-stopping creative Instagram pictures for brands’ Instagram platforms. Viv successfully built her own sportswear brand on Instagram. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30K in less than a year. 

Listen And Learn:

• How to ensure that each of your social media strategies is targeted to each of your audience profiles.
• The most important element of Instagram messaging.
• The importance of investing in good visual content and creating engaging captions.
• How to build your Instagram following, and build it quickly.
• Creating enticing – but simple – giveaway strategies.
• The top three “must-dos” when creating powerful influencer campaigns.

TO LEARN MORE ABOUT  ACE THE GRAM, CLICK HERE.

TO FIND VIVIEN CONWAY ON LINKEDIN, CLICK HERE.

TO FIND TASHA MEYS ON LINKEDIN, CLICK HERE.

Want to know how to capitalize on the power of Instagram? Call LORI JONES and the team at Avocet today at 303-678-7102 to learn more.

Jan 16, 2019

“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.”

 

Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal.

 

 

Listen And Learn:

  • Tips on the right ways to pitch.
  • The importance of honoring the separation of church and state when it comes to reporters.
  • Why PR is not just a pitch factory. It’s a partnership.
  • How powerful content and PR converge.
  • Why not all PR is landing a great article. Sometimes you don’t want to be in the news.
  • How PR can create “spikes and unicorns” in your sales traffic and inquiries.

 

TO LEARN MORE ABOUT TABLEAU SOFTWARE GROUP, CLICK HERE.

TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.

Jan 14, 2019

“People are human and make decisions based on emotional factors.” 

Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding – whether it's about an organization, a technology, a person, or an issue. She has been at the intersection of technology and change management throughout her career. Whether working in media and analyst relations for Microsoft’s server software and first eBooks, or at AOL, witnessing our society's collective adaptation to rapid technological transformation, Ann has always been fascinated by the ability of technology to advance us and push us forward.

Listen And Learn:

  • Her approach to storytelling.
  • How to create an “impact thread.”
  • The importance of articulating your competitive differentiation in the marketplace.
  • Her three-pronged approach to growing a brand.
  • Why brands need to connect to something bigger than themselves.
  • How your social presence can amplify your voice in the marketplace.

 

TO LEARN MORE ABOUT CHERWELL SOFTWARE, CLICK HERE.

TO FIND ANN BOYD ON LINKEDIN, CLICK HERE.

Jan 9, 2019

“Your vision should compel and repel people toward you and away from you.”

 David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture Index Licensee. David is committed to helping “bulls” work fewer hours, be significantly more successful, build stronger professional and personal relationships, and get the "right people in the right seats."

Listen And Learn:

  • How to create a “vision magnet” that will attract the employees you want.
  • How to inspire a culture of “bulls.”
  • His four key steps to harnessing the “power of the herd.”
  • How to determine what kind of “bulls” you have in your organization.
  • How to know when an employee is disengaged.
  • What leaders can do to create more “bulls” in their workplace and grow their businesses.

 

TO LEARN MORE ABOUT HELPING BULLS THRIVE IN CHINA SHOPS CLICK HERE.

TO FIND DAVID QUICK ON LINKEDIN, CLICK HERE.

Jan 7, 2019

Don’t fall into the vanilla trap.”

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. She has training programs, group programs, done-with-you programs, and VIP done-for-you packages.

Listen And Learn:

  • Setting the stage for a sale with your marketing funnel strategy.
  • Ways to find out where your competition’s traffic is coming from.
  • Why it’s crucial that your marketing funnel strategy is simple and focused.
  • The big difference between features and benefits.
  • The importance of remembering that you are always talking to humans that have problems that need to be solved.
  • Where companies often go wrong when engaging customers. 

TO FIND MICHELLE EVANS ON LINKEDIN, CLICK HERE.

Jan 2, 2019

“LinkedIn is the sniper, targeted approach, social is the shotgun approach. They can both work collectively together.”

Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days. He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainment industry managing digital divisions for two prominent movie studios. He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, and Katie Couric. Brendan is passionate about helping his clients leverage digital platforms to grow their brands quickly and effectively. 

Listen And Learn:

  • His strategies for being heard in a marketplace where over 60 billion pieces of digital content are being shared daily.
  • His secrets to growing your followers.
  • How to have dynamic conversations with your customers.
  • His three-step adaptive process.
  • How one piece of content can be turned into 100 variations.

TO FIND BRENDAN KANE ON LINKEDIN, CLICK HERE.

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