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Integrate & Ignite Podcast

Entrepreneurial leaps of faith require an enormous amount of business savvy and insight. They also require fearless passion, an unwavering commitment, and the ability to take risks. But, it is the wisest and most successful entrepreneurs that know the value of advice, that can listen, and that can also share their experiences with others. Welcome to Integrate & Ignite, a podcast that explores the nature of what it means to be an entrepreneur. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated business and marketing strategy – and a solid, inspired brand presence – is to success and longevity.
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Sep 4, 2018

“78% of people will actually touch Amazon at some point during their purchase cycle. That means that every brand needs to consider Amazon as part of their marketing plan.”

 

Jeff Cohen is chief marketing officer at SellerLabs, a cloud-based tool for e-Commerce businesses to source, sell, and provide customer service. Jeff’s goal is to empower small businesses with the tools they need to succeed, provide excellent support and service, and always push to make things better.

 

Listen And Learn: 

  • The four quadrants of achieving success on Amazon: search, page conversion, advertising, and reviews.
  • How to create “discoverability” and relevancy for your brand on Amazon.
  • The three most important elements of your product’s searchability on Amazon.
  • How to get customers to your product detail page and entice them to make a purchase.
  • How Amazon reviews help with product refinement

 

TO LEARN MORE ABOUT SELLERLABS, CLICK HERE.

TO FIND JEFF COHEN ON LINKEDIN, CLICK HERE.

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